Tag: VTEX

Learn more about the sessions and speakers featured in Track 2: Future of Commerce at this year’s Industry Innovator’s Conference for Retail & CPG 2022. Gone are the days of customers shopping in silos. If the last few years have taught us anything in retail, it’s that people are looking for less separation and more […]

Following a year of labor shortages, supply chain issues, and high inflation, industry leaders can’t ignore the fact that shoppers and consumers have changed. They don’t want what they wanted 5 years ago; they don’t even want what they wanted 12 months ago, leaving innovators to question: How can we best serve shoppers and consumers […]

As the pandemic quickly shifted the shopping habits of consumers around the world, many consumer packaged goods (CPG) companies have been eyeing an opportunity to expand into direct-to-consumer (DTC) sales as a way to grow market share, build their brands, test new products, and get closer to consumers. As this Forbes article notes, with double-digit […]

Many consumer packaged goods (CPGs) companies have been eyeing a move into the direct-to-consumer (DTC) space as a way to boost sales, increase market share, and get closer to consumers. This shift to a DTC model means that most CPGs need to collect first-party data and, in many cases, overhaul or transform their website and […]

This time a year ago, we knew that ecommerce would continue to grow… just plugging along with more and more people organically buying online. What we didn’t know this time a year ago was that a pandemic would soon grip the world, and like a wave, country by country, it would cripple retail stores and […]