Tag: VTEX

As the pandemic quickly shifted the shopping habits of consumers around the world, many consumer packaged goods (CPG) companies have been eyeing an opportunity to expand into direct-to-consumer (DTC) sales as a way to grow market share, build their brands, test new products, and get closer to consumers. As this Forbes article notes, with double-digit […]

Many consumer packaged goods (CPGs) companies have been eyeing a move into the direct-to-consumer (DTC) space as a way to boost sales, increase market share, and get closer to consumers. This shift to a DTC model means that most CPGs need to collect first-party data and, in many cases, overhaul or transform their website and […]

This time a year ago, we knew that ecommerce would continue to grow… just plugging along with more and more people organically buying online. What we didn’t know this time a year ago was that a pandemic would soon grip the world, and like a wave, country by country, it would cripple retail stores and […]