Tag: Digital Commerce

The past three years have been some of the most tumultuous in the history of retail, and there’s no end in sight. The onset of COVID-19 completely reshaped the rules of commerce, ushering in a new era of ecommerce that emphasizes profitability over growth at all costs. Yet, a recent survey by Publicis Sapient revealed […]

Continued growth in ecommerce and digital channels The recent pandemic has resulted in irreversible shifts in customers’ behaviors. Customers’ buying habits have shifted to digital channels and this has resulted in small and medium sized businesses losing revenues and potentially those customers forever. Despite customers returning to physical retail stores, digital channels still top customers’ […]

The ecommerce market has seen significant year-over-year growth in the past few years. Customer buying behavior has shifted online, even as new trends like buy-online-pickup-in-store are becoming prevalent. According to the US Census Bureau, US retail ecommerce sales in 2022 were estimated at over a trillion dollars, and grew 7.7% from 2021. Retailers have made […]

In today’s fast-paced digital landscape, retailers need to adopt a modern tech stack that can deliver fast and seamless experiences to customers. To achieve this, many retailers are turning to MACH (microservices-based, API-first, cloud-native SaaS, and headless) architecture. MACH architecture is a set of principles that provides a flexible and scalable way to design and […]

Shoppable video startup uses managed live streaming service for stability at scale Consumer behaviors and expectations have fundamentally changed. In response, retailers are using breakthrough technologies like live stream video to better connect with customers and transform the way that shoppers engage with their favorite brands. When implemented well, these videos can also be monetized, […]

How leading retailers are transforming the industry with advanced cloud-based technologies and services The rise of digital commerce Although digital commerce has been around for almost 3 decades, its growth has recently accelerated, boosted by access to new cloud technologies, better mobile apps, and a raft of new fulfillment options. Consumers are spending more time […]

Lessons from top retailers who manage Black Friday and other peak events on Amazon Web Services (AWS) Traditionally, retailers experience only one or two peak shopping events per year—a common example is Black Friday. But in an increasingly unpredictable economy, organizations need agile platforms that can respond to demand increases whenever and wherever they arise. For […]

Future-proofing digital commerce strategies and reaching customers worldwide across multiple media channels are key priorities for continued growth in retail. Enterprise digital commerce solutions offered by an AWS Retail Competency Partner VTEX are streamlining the process for brands and retailers, helping them to deliver and manage complete experiences for a range of transactional models. One […]

For the past 110 years, an in-person retail experience has reigned as the queen of sales strategy at L’Oréal. Customers shopping for any of the company’s sub-brands—including Lancôme, La Roche-Posay, and Kérastase—most likely went to their closest beauty counter, salon, or pharmacy and made their purchase. Those looking for luxury hair-care products from Kérastase expected […]

Retail leaders worldwide, like Best Buy, Petco, Neiman Marcus, Sainsbury’s, Instacart, and Zalando, are accelerating innovation and digital transformation by leveraging cloud retail solutions, software, and tools to harness insights from data at scale. From unparalleled personalized recommendations to AI-driven supply chain planning and inventory optimization, AWS helps brands drive faster market differentiation and growth. […]