Tag: aws clean rooms

The marketing and advertising technology landscape is undergoing transformation driven by fragmented consumer media and sales channels, new privacy regulations, and a rapid shift toward AI-enabled customer engagement. Companies across industries want to deliver personalized customer experiences and optimized advertising campaigns but struggle with siloed, duplicative, or missing data which hinders real-time use cases. A […]

With the changing landscape of loss in signal addressability and with companies prioritizing consumer privacy, data protection, and data control, Nielsen is using privacy-enhancing technology on Amazon Web Services (AWS) like AWS Clean Rooms—a service that helps you collaborate with your partners without sharing raw data—to help agency customers better understand the impact of their […]

In today’s data-driven world, organizations are constantly seeking ways to extract valuable insights from their data assets, especially when collaborating with their partners. Companies across industries such as advertising, healthcare, media, entertainment, finance, insurance, and others rely on insights generated from first- and third-party datasets to develop new products and services, improve business decision-making, assess […]

The advertising and marketing landscape is undergoing a fundamental shift in how customer data is handled and used to gain insights. Third-party mobile ad identifiers (MAIDs) and third-party cookies, key signals marketers have relied upon to better understand their customers and campaign effectiveness, are rapidly being phased out. Meanwhile, new privacy regulations are prompting companies […]

Amazon Web Services (AWS) has been named a Leader in data clean room technology according to the IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment (January 2024). This report evaluated data clean room technology vendors for use cases across industries. AWS Clean Rooms helps companies and their partners more easily and securely analyze […]

Companies across multiple industries increasingly look to build a complete view of their customers or business by complementing their data with external business partners’ data. For advertising and marketing use cases, brands, media publishers, agencies and their partners want to collaborate using datasets that are stored across many different channels and applications to improve the […]

Companies across industries are increasingly seeking ways to complement their first-party data to build a holistic view of their customers or business. This often means developing a view across channels and engagements, as well as complementing their first-party data with their business partners’ data. This need for data collaboration spans company size, geography, and industry. […]

Earlier this summer, Amazon Web Services (AWS) hosted a series of events and meetings with hundreds of customers and partners at Cannes Lions. Data clean rooms was a popular topic amongst these conversations, as advertisers and marketers are increasingly looking to future-proof their approach to more securely collaborating with their partners on their collective datasets. […]

As healthcare and life sciences customers work to advance clinical research, and realize personalized healthcare and precision medicine for patients, they face varying compliance, regulatory, and security requirements as well as disparate data that is siloed across multiple applications and organizations. These customers increasingly need to unlock access to quality data and leverage privacy-enhanced multi-party […]

  When I tell people that I work in airport technology, they often respond with a story about a recent experience with a delay or disruption at an airport that they think can be solved with technology. Despite the issues in airports last year (caused mainly by a lack of staff for baggage handling and […]