Tag: contextual analysis

Introduction Advertisers and ad publishers have traditionally relied on third-party cookies, device identifiers, and enriched data from data-management platforms to deliver personalized experiences based on user preferences. With the deprecation of third-party cookies planned for early 2024, changes in device identifiers, and more stringent privacy laws (such as the General Data Protection Regulation [GDPR] and […]

We were lucky to share some amazing customer stories at re:Invent 2020 focused on the advertising and marketing technology industry. With all of the announcements and keynotes, you’d be forgiven for not having time to watch each industry-specific session. That’s why we’ve compiled all of the sessions specific to advertising and marketing technology for you […]