Tag: retail

  In today’s digital interactions, businesses use data to personalize and tailor customer experiences to almost every individual. A recent study shows that 71 percent of consumers expect personalized interactions from brands and businesses, while 76 percent are unsatisfied when they see content that is irrelevant to them. Data about customers and their touchpoints is […]

Digital tools and services are at the center of every company’s growth strategy. But brands can’t always tell if they are making the right digital bets, or which  features and actions will lead to retention, loyalty, and lifetime value. This makes connecting products to business outcomes a challenge for companies new to a digital-first strategy. […]

Sustainability is no longer a side project for the C-suite and boardroom agenda—its importance is growing. One indication of this trend comes from the fact that 92% of the S&P 500 companies published a sustainability report in 2020, up a staggering amount compared to the 20% reported in 2011. To that end, companies are depending […]

Retailers and CPG brands are feeling the pressure from regulatory bodies and consumers alike for more sustainable practices. A survey found that 47% of US Gen Z consumers stopped purchasing their favorite brand after discovering it was not eco-friendly. Over a third of Forbes 2000 companies across retail, manufacturing, as well as food, beverage, and […]

Introduction Sustainability is a topic of increasing interest and concern after the recent publication from the Intergovernmental Panel on Climate Change (IPCC). On April 4, 2022, the IPCC published the third part (WG III) of the Sixth Assessment Report (AR6), entitled Climate Change 2022: Mitigation of Climate Change. This report explains that current plans to […]

Future-proofing digital commerce strategies and reaching customers worldwide across multiple media channels are key priorities for continued growth in retail. Enterprise digital commerce solutions offered by an AWS Retail Competency Partner VTEX are streamlining the process for brands and retailers, helping them to deliver and manage complete experiences for a range of transactional models. One […]

Sustainability is gaining importance worldwide, and more and more food and beverage industry leaders are incorporating planet- and climate-friendly initiatives into their long-term strategy. According to this 2022 Market Research.com report, enterprises large and small are seeking to reduce their environmental impact in four key ways: through sourcing and packaging choices, by producing more plant-forward […]

Hydration is paramount to our health, but sustainable hydration is paramount to our environment. The EPA estimates over 69% of plastic container and packaging waste in the United States is landfilled, leaving the recycling rate of polyethylene terephthalate (PET) soft drink and water bottles staggeringly low. To combat this environmental challenge, many beverage businesses are […]

Achieving tasty, healthy, and sustainable hydration can’t be done without a technical overhaul—especially when solving the touchless challenge. Britvic, a UK-based soft drinks company, is the largest supplier of branded still soft drinks and the second largest supplier of branded carbonated soft drinks in the UK, as well as an industry leader in Brazil, Ireland, […]

The big picture Remember the bad old days when website images had to be low res so that they wouldn’t take forever to load? Or they pixelated endlessly? While those days are thankfully behind us, today’s challenges include shrinking attention spans that demand visual stimulus, and soaring user expectations. To meet these challenges, ecommerce websites […]