AWS for Industries

Tag: The Trade Desk

Aerospike Architectural Options

Running Ad Tech Workloads on AWS with Aerospike at Petabyte Scale

Introduction Few industries test the limit of database throughput and latency like advertising technology (ad tech). Industry leaders like The Trade Desk run workloads with tens of millions of read and write events per second and single-digit millisecond response times. Growing media consumption in areas like connected TV, over-the-top (OTT) streaming, and retail means that […]

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AWS re:Invent 2019: Key announcements for the Advertising and Marketing Industry

With more than 77 new service launches and other announcements, AWS re:Invent left a lot to digest—even for teams inside AWS! We’ve developed this guide to ensure customers in the advertising and marketing industry know the most relevant news from this year’s event. Of the many announcements, three stood out as game-changers for advertising and […]

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