Artificial Intelligence
Author: Parker Bradshaw
Parker Bradshaw is a Senior Solutions Architect at AWS where he helps retail and ecommerce companies put AI and data to work. From generative AI applications to large-scale storage architectures, he focuses on turning emerging technology into real business value. Parker holds an MBA from Utah Valley University and multiple AWS certifications. When he's not building, he's spending time with family or on the pickleball court.
How Fanatics Betting and Gaming built a multi-agent customer support system
Fanatics Betting and Gaming built a multi-agent customer support system on AWS to handle the complexity of sports betting: state-specific rules, real-time responsible gaming, and traffic spikes during major sporting events. This post walks through the architecture, the AWS services involved, and the patterns for your own multi-agent support solution.
How Pattern PXM’s Content Brief is driving conversion on ecommerce marketplaces using AI
Pattern is a leader in ecommerce acceleration, helping brands navigate the complexities of selling on marketplaces and achieve profitable growth through a combination of proprietary technology and on-demand expertise. In this post, we share how Pattern uses AWS services to process trillions of data points to deliver actionable insights, optimizing product listings across multiple services.