AWS for M&E Blog
Author: Deepak Das
Deepak Das is a Sr. Edge Services Specialist SA at AWS working with customers in India & SAARC region to build and optimize media workflows in the cloud using AWS Elemental Media Services.
How Sony Pictures Networks India Delivered Personalized Ad Insertion at Scale on AWS
Sony Pictures Network India (SPNI) runs Sony LIV, which is one of the leading popular over-the-top (OTT) video-streaming platform in India. The content offering includes original and acquired TV shows and films, alongside live sporting events. SPNI secured the media rights for the Asia Cricket Council (ACC) from 2025 to 2031, making the Asia Cup Cricket […]