AWS for M&E Blog
Category: Amazon CloudFront
How broadcasters are navigating the satellite transition with AWS
For decades, C-band satellite has been the backbone of primary distribution of live linear content to distribution partners and affiliates in the United States. The frequency range offered rain-fade resistance, continental reach from a single transponder, and a cost model that scaled to thousands of receive locations. For national networks, regional affiliates, and cable headends alike, C-band simply worked. However, C-band options are rapidly shrinking to make space for next-generation wireless technology. In 2020, the Federal Communications Commission (FCC) auctioned 280 MHz of C-band spectrum (3.7–3.98 GHz), forcing satellite providers to compress operations into the upper portion of the band. Now, that spectrum is about to disappear as well because the FCC voted to auction 160 MHz of upper C-band (3.98–4.14 GHz) in July 2027, effectively eliminating C-band as a viable option for broadcasters.
Preparing for large-scale live streaming events on AWS — Part 2
This post is part 2 in a two-part blog post series. Part 1 covers strategy, architecture evaluation, and capacity planning. Part 2 covers content delivery, nonfunctional testing, chaos engineering, and Amazon Web Services (AWS) support models.
Automate streaming content refresh with Amazon CloudFront cache tags
This post walks through the architecture and implementation of an event-driven content refresh pipeline for media workflows.
Streamlining content compliance: Automating media analysis with AWS Bedrock – Part 2
In this post, we extend that foundation by providing a complete reference implementation on GitHub with deployment instructions so you can run the solution with your own content.
Evaluate your content with AWS Elemental Inference using the sample clipping portal
In this post, we introduce a sample application that helps you answer that question for AWS Elemental Inference. The sample is a deployable video clipping portal for live sports. You run it in your own AWS account, point it at your own content, and see how automated highlight detection, smart cropping, and smart subtitles behave end to end. We walk through the customer problem, the architecture, the capabilities it demonstrates, and how to deploy it.
Building audio provenance for AI-generated content at the source with AWS
In this post, we show how to build SENTINEL, an Amazon Web Services (AWS) pipeline that embeds a cryptographic provenance watermark into AI-generated audio at the point of synthesis and carries a verifiable chain of custody through a live-streaming media pipeline. This post covers the architecture, AWS service implementation, deployment approach, and engineering trade-offs we encountered while building SENTINEL.
How 5 migrated to AWS Elemental MediaPackage v2
In this blog, learn how 5, part of Paramount, migrated from a dual-pipeline packaging architecture to AWS Elemental MediaPackage v2—consolidating infrastructure, eliminating manual failover, and expanding to new platforms across a 12-month collaborative journey with AWS. Discover the key technical enhancements delivered through the partnership, including DVB-DASH accessibility signaling, HLS manifest attributes, SCTE-35 flexibility, and SPEKEv2 DRM integration, and how early engagement with beta features accelerated 5’s modernization.
Unlocking next generation audio production with MPEG-H on AWS
In this post, learn the implementation of cloud-based NGA production workflows using MPEG-H Audio on AWS. By combining Jünger Audio’s audio processing expertise, MainConcept’s encoding capabilities, Techex’s stream processing platform, and Fraunhofer IIS’s MPEG-H technology, broadcasters can implement professional-grade NGA workflows in the cloud without compromising on quality or functionality.
Live streaming localization and accessibility using AWS Media Services
This blog post provides a comprehensive overview of current streaming technology for localization and accessibility. It helps you evaluate live streaming localization technology and choose cost-effective, proven, integrated, deployable, and production-ready solutions.
How Sony Pictures Networks India Delivered Personalized Ad Insertion at Scale on AWS
Sony Pictures Network India (SPNI) runs Sony LIV, which is one of the leading popular over-the-top (OTT) video-streaming platform in India. The content offering includes original and acquired TV shows and films, alongside live sporting events. SPNI secured the media rights for the Asia Cricket Council (ACC) from 2025 to 2031, making the Asia Cup Cricket […]









