AWS Media Blog

Category: Technical How-to

Broadcast from a browser with the Amazon IVS web broadcast SDK

With Amazon Interactive Video Service (Amazon IVS), you can now can start your contribution broadcast live stream directly from web browsers using the IVS web broadcast SDK. Amazon IVS is a managed live streaming solution that is quick and easy to set up, and ideal for creating interactive video experiences. Send your live streams to […]

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Actionable video on demand for audience engagement

As viewers shift from passively viewing into actively engaging with content during video playback, content providers can design and build interactive and actionable experiences for their audiences. Actionable video is context-aware and time-specific, allowing the viewer to respond to prompts about a person, place, or object while watching and interacting with video as it plays. […]

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This diagram shows MediaTailor using VMAP to insert preroll, midroll, and postroll ads.

Preparing your video library for AVOD OTT

Our customers with rights ownership to stream video-on-demand (VOD) content are monetizing their libraries in one of two ways: subscription-based VOD (SVOD) or advertising-based VOD (AVOD). With SVOD, they generate revenue from monthly subscriptions, letting their subscribers access and consume their content libraries for fixed fees. This model usually means that their subscribers can consume […]

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How to implement reliable dynamic ad insertion using AWS Media Services

During these peculiar times and with the accompanying difficulties of organizing live events, streaming of live proceedings, such as music concerts, sporting events, and linear television, has exploded since the beginning of the COVID-19 pandemic. An increased amount of content is available exclusively through over-the-top (OTT) live streaming on mobile phones and desktop browsers or […]

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Creating virtual linear channels using AWS Elemental MediaTailor

Media companies continuously look for opportunities to increase revenue from content they already own, either by scheduling older content during nonpeak hours or by delivering premium content as video on demand (VOD). Although both methods bring revenue for high-demand content, they do not give companies the option to make the most of low-demand content—specifically, content […]

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How to turn articles into videos using AWS Elemental MediaConvert and Amazon Polly

Digital media publishers are reinventing their user experiences to meet their customers’ needs. Especially when multitasking, on the go, or interacting with smart devices, readers are looking for alternative ways to consume content. Infographics, photo stories, podcasts, audiobooks, visual narrations, and social media stories are only a few examples of emerging content types that adapt […]

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Enterprise scale, security, and cost savings for creative workstations on AWS

In our second installment of Edit in the Cloud series, we covered getting started with virtual workstations powered by Amazon Elastic Compute Cloud (Amazon EC2)—a web service that provides secure, resizable compute capacity in the cloud—to meet the needs of creative workloads (for example, Blackmagic Design’s DaVinci Resolve) for media and entertainment (M&E). In this […]

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Track and visualize streaming­­­ beacon data on AWS

Capturing viewers’ experience when delivering valuable media content is more important than ever, as more and more streaming service providers are competing for consumer viewership. Tracking quality of service helps providers keep customers. Although data from the edge, from content delivery networks (CDNs) and Origin logs, is extremely valuable, it does not paint a complete […]

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Secure content using CloudFront Functions

To secure streaming video content from Amazon CloudFront, a fast content delivery network (CDN) service on Amazon Web Services (AWS), two methods are available: signed cookies or signed URLs. Customers can choose to use either one or both, depending on the use case. For example, a customer might choose signed cookies to authorize the resource […]

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Localized news and sports using Amazon Location Service

As mobile experiences evolve, Amazon Web Services (AWS) continues to innovate by launching services that facilitate near-real-time, personalized, and interactive features for customers. Now broadcasters and publishers have a new solution to engage viewers and fans through compelling location-aware experiences that enrich mobile content. With the launch of Amazon Location Service, location functionality can be […]

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