AWS Media Blog

Category: Thought Leadership

Virtual workstations on AWS: Discussing the next must-have studio essential

A recap of a virtual panel, moderated by postPerspective In alignment with virtual SIGGRAPH 2020, AWS hosted a five-webcasts series offering tips on best practices and production-proven insights from creative studios and technology partners. Each presentation delved into the power of the cloud for visual effects and animation workflows. Untold Studios, revealed its origin story […]

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How cloud-based video pipelines are inspiring new innovation in broadcast workflows

Consumer viewing habits and media business models have shifted in recent years as smart phone technology and connectivity have advanced and over-the-top (OTT) services have proliferated. To keep pace with an ever-growing demand for content and adapt to rapid changes in viewer behavior, media companies are tapping into the cloud to reinvent the media pipeline, […]

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Media & Entertainment in focus for AWS Architecture Monthly

AWS gives Media & Entertainment customers an agile architecture, so they can build, test and deploy new video services quickly, create new content faster and more efficiently, and enhance media workflows with machine learning tools, monetization methods, and more. Every month, AWS Architecture Monthly magazine curates top technical content and expert insights around a single […]

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Sample video frame extracted from Big Buck Bunny. Pixels tend to be surrounded by other pixels of similar color - for example, in the sky, blue pixels are surrounded by other blue pixels, and white pixels are surrounded by other white pixels in the cloud. Encoders exploit this property to compress images using spatial compression.

Back to basics: GOPs explained

Sometimes in their daily lives, video engineers forget that not everybody understands the alphabet-soup of three letter acronyms (TLAs) that get used regularly in our industry. In this Back to Basics series of blog posts, I revisit core and fundamental concepts in video compression and delivery and attempt to explain them in accessible, easy to […]

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Illustration of a desktop computer holding its own mouse and keyboard. Illustration titled "Give VPN a chance"

Thinking outside the office: Nature’s catalyst for innovation

Authored by Andy Shenkler, Chief Product & Technology Officer, Deluxe. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Illustration by Cecilia Betsill.  On March 11, 2011, a 9.1-magnitude undersea earthquake strikes off the coast of Japan at 2:46 p.m. […]

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Why the NHRA moved its post-production to the cloud – NHRA, Sony Ci & BeBop webinar hosted by MESA

In today’s market, sports brands need to increase the value of their assets, keep their fans engaged with compelling content, and remain technically agile to keep up with current trends. The National Hot Rod Association (NHRA), the largest motorsports sanctioning body, has passionate fans who are ready and waiting for more engagement beyond the race […]

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