Category: Thought Leadership

Virtual production has reshaped movie making in many different ways, providing filmmakers with unique capabilities ranging from remote collaboration and pre-visualization to final pixel in-camera visual effects (ICVFX). In the last three years, virtual production has catapulted into the mainstream. While technological advances have made the process more accessible, complex virtual production techniques continue to […]

NAB Show 2024 may have come and gone, but at Amazon Web Services (AWS), we’re still full of excitement. From the West Hall to South Hall of the LVCC and everywhere in between, the AWS for Media & Entertainment (M&E) team and technology were out in full force. To top it off, three of our […]

Just as National Football League (NFL) players train and practice to constantly improve, the NFL continually seeks new ways to make the game safer for its players, and more exciting for fans. A key element of this effort is development of the Digital Athlete, a joint effort between the NFL and Amazon Web Services (AWS) […]

Introduction Are you in the Media & Entertainment (M&E) industry using AWS Elemental services to provide efficient streaming and live content to your customers? Have you been looking for information on different media origin offerings for your content distribution workflows? This blog discusses the primary media origins for media and entertainment workloads, along with technical […]

Introduction Today, media and entertainment companies own a large number of legacy media content that was created in low or standard resolutions before high-resolution technology was available—for instance, movies, television shows, music videos, and sports highlight clips. Given today’s advancements in display technology, it’s common for audiences to demand video content to be delivered in […]

From the Rec Center at Mandalay Bay to the AWS for Industries Pavilion at the Venetian, the influence of Media & Entertainment (M&E), and Sports was readily apparent at AWS re:Invent 2023. Held November 27 – December 1 in Las Vegas, the annual AWS event welcomed attendees from around the world to learn from AWS […]

As October gets underway, Amazon Web Services (AWS) celebrates several recent achievements, which include five industry awards for technology advancements spotlighted at IBC 2023 in September. Amazon IVS Real-Time Streaming earned both a TV Tech Product Innovation Award and TVBEurope Best of IBC Show Award, the AWS Elemental Link UHD MediaConnect Integration took home TV […]

Since the year 2000, Turin, Italy has been the home of the VIEW Conference, one of Europe’s most prominent computer graphics (CG) industry events. With a diverse lineup of professionals from creative fields including CG, animation, visual effects, and more, The VIEW Conference is a hub for innovation, collaboration, and inspiration. This year Amazon Web […]

The National Association of Broadcasters Show (NAB) 2023 may be winding down, but the technological advancements on display at the show this year will continue to spur conversation for months to come. Cloud-based innovation in media and entertainment (M&E) was top of mind across the Las Vegas Convention Center halls, and especially at the Amazon […]

Recognizing the individuals, organizations, and innovative products/services promoting conservation and reusability of natural resources and fostering economic and social development, the first-ever Excellence in Sustainability Awards were handed out yesterday during the 2023 National Association of Broadcasters Show (NAB) in Las Vegas, NV. A proud partner of the event and a company dedicated to net-zero […]