Category: Announcements

With a global box office haul of $2.28 billion and counting, “Avatar: The Way of Water” is an undeniable success. Along with its significant financial achievement, the film has also garnered widespread industry recognition, earning an impressive slate of award wins and nominations. At the 95th Academy Awards, held March 12 in Los Angeles, “Avatar: […]

It’s February, which means it’s only a matter of months before professionals across the media and entertainment (M&E) industry converge in Las Vegas, NV, for the NAB Show, which celebrates its 100th year in 2023. In the show’s centennial year, AWS is excited to support a new initiative that will honor the individuals, companies, and […]

As high-performance, real-time post production workflows such as color grading and finishing migrate to the cloud, the ability to view reference quality video on appropriate local display devices is critical. In addition, as teams become more and more comfortable working at a distance, creative decision makers still expect to have a real-time, high-quality view to […]

Today Amazon Web Services (AWS) announces that AWS Thinkbox plugins for Autodesk Maya (Krakatoa MY and XMesh MY), and for Autodesk 3ds Max (Krakatoa MX, XMesh MX, Frost MX, and Stoke MX) are now available under the Apache 2.0 open source license. You can access the source code from GitHub for KrakatoaMY, XMeshMY, KrakatoaMX XMeshMX, […]

The imaginative characters and settings from Netflix-original content like “Stranger Things,” “Bridgerton,” “Slumberland,” “The Adam Project,” and beyond couldn’t be brought to life for audiences worldwide without visual effects (VFX) and animation behind the scenes. Creating standout imagery for these projects and others requires substantial artistic talent, for which the streamer has acquired established VFX […]

Today we are excited to announce that AWS Thinkbox products (Deadline, Draft, Krakatoa, Frost, XMesh, Sequoia, and Stoke) are now available at no cost. Thinkbox tools simplify rendering, VFX, and simulation workflows, and are in use by top studios around the world. AWS Thinkbox tools include: Deadline render farm management software that helps studios optimize […]

The annual SIGGRAPH conference reconvenes in Vancouver August 8-11 for the first time in two years and we couldn’t be more excited to connect with colleagues and friends from around the world to celebrate the state of the art in computer graphics, animation, virtual production, and visual effects. Join us to learn about the latest […]

Today, we are delighted to introduce an integrated direct-to-consumer offering from Salesforce and Amazon Web Services (AWS) to help content distributors build and scale direct-to-consumer (D2C) video streaming subscription platforms. As D2C models evolve from their initial, often predominantly growth-focused, launch phase to scaling and becoming profitable businesses, leaders at media companies are looking for […]

This post from the AWS Compute blog explains how to use the new AWS Virtual Waiting Room solution to buffer user requests to your website during times of peak demand and sudden bursts of traffic, preventing system resource exhaustion and providing an improved user experience. For retail or event sales, medical appointments and vaccine registrations, […]

Now in its fifth year, the AWS EMEA M&E Symposium event brings together pioneering Media organizations, and AWS partners to share their insights in reimagining media workflows in the cloud. As many media customers are already experienced in using AWS services and solutions, we took the decision to look forward and explore the ‘Art of […]