AWS Media Blog

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AWS open sources Thinkbox artist tools for Autodesk Maya and Autodesk 3ds Max

Today Amazon Web Services (AWS) announces that AWS Thinkbox plugins for Autodesk Maya (Krakatoa MY and XMesh MY), and for Autodesk 3ds Max (Krakatoa MX, XMesh MX, Frost MX, and Stoke MX) are now available under the Apache 2.0 open source license. You can access the source code from GitHub for KrakatoaMY, XMeshMY, KrakatoaMX XMeshMX, […]

Render sequence from Stranger Things season 4. Image courtesy of Netflix.

Netflix supports VFX companies onboard to the cloud, with AWS as key provider

The imaginative characters and settings from Netflix-original content like “Stranger Things,” “Bridgerton,” “Slumberland,” “The Adam Project,” and beyond couldn’t be brought to life for audiences worldwide without visual effects (VFX) and animation behind the scenes. Creating standout imagery for these projects and others requires substantial artistic talent, for which the streamer has acquired established VFX […]

AWS Thinkbox products now available free of charge

Today we are excited to announce that AWS Thinkbox products (Deadline, Draft, Krakatoa, Frost, XMesh, Sequoia, and Stoke) are now available at no cost. Thinkbox tools simplify rendering, VFX, and simulation workflows, and are in use by top studios around the world. AWS Thinkbox tools include: Deadline render farm management software that helps studios optimize […]

AWS showcases content production in the cloud at SIGGRAPH 2022

The annual SIGGRAPH conference reconvenes in Vancouver August 8-11 for the first time in two years and we couldn’t be more excited to connect with colleagues and friends from around the world to celebrate the state of the art in computer graphics, animation, virtual production, and visual effects. Join us to learn about the latest […]

Broadcast from a browser with the Amazon IVS web broadcast SDK

With Amazon Interactive Video Service (Amazon IVS), you can now can start your contribution broadcast live stream directly from web browsers using the IVS web broadcast SDK. Amazon IVS is a managed live streaming solution that is quick and easy to set up, and ideal for creating interactive video experiences. Send your live streams to […]

Actionable video on demand for audience engagement

As viewers shift from passively viewing into actively engaging with content during video playback, content providers can design and build interactive and actionable experiences for their audiences. Actionable video is context-aware and time-specific, allowing the viewer to respond to prompts about a person, place, or object while watching and interacting with video as it plays. […]

AWS Elemental Link UHD brings viewers closer to Super Bowl Halftime Show in 4K

Football fans from across the country gathered in a packed SoFi Stadium on February 13, 2022 to see the Los Angeles Rams and Cincinnati Bengals face off in the biggest game of the year. At the same time, more than 112 million people worldwide tuned into a live event broadcast and stream to catch key […]

Alt text: New checksum options include SHA-256, SHA-1, CRC32 and CRC32C

Building scalable checksums

Customers in the media and entertainment industry interact with digital assets in various formats. Common assets include digital camera negatives, film scans, post-production renders, and more, all of which are business-critical. As assets move from one step to the next in a workflow, customers want to make sure the files are not altered by network […]

Build and scale direct-to-consumer streaming video offerings

Today, we are delighted to introduce an integrated direct-to-consumer offering from Salesforce and Amazon Web Services (AWS) to help content distributors build and scale direct-to-consumer (D2C) video streaming subscription platforms. As D2C models evolve from their initial, often predominantly growth-focused, launch phase to scaling and becoming profitable businesses, leaders at media companies are looking for […]

Overview of the AWS Virtual Waiting Room solution

Now Available: AWS Virtual Waiting Room solution

This post from the AWS Compute blog explains how to use the new AWS Virtual Waiting Room solution to buffer user requests to your website during times of peak demand and sudden bursts of traffic, preventing system resource exhaustion and providing an improved user experience. For retail or event sales, medical appointments and vaccine registrations, […]