Category: *Post Types

The Hard Part Isn’t the Technology Picture a college basketball game. Two teams, a few thousand fans in the arena, and a regional sports network that has promised its subscribers a live broadcast. The production team has done this before — they know the sport, they know the workflow, they know what good television looks […]

NFL IQ’s conversational approach to football data replaces tool navigation with natural conversation across stats, models, and team insights so fans get instant answers. Every NFL offseason runs on data. Player tracking from NFL Next Gen Stats, draft models, free agency movement, roster construction, and historical comparisons all feed into how teams evaluate decisions. Over […]

NAB Show brings together the global media and entertainment community to explore new ideas and discover emerging tools, setting new trends for how stories are created, distributed, and monetized. At this year’s NAB, being held April 18-22, 2026, at the Las Vegas Convention Center, Amazon Web Services (AWS) has prepared a can’t miss lineup of […]

In a sport where every stroke, statistic, and storyline unfolds in real time across hundreds of players and thousands of fans, the PGA TOUR is rewriting the rules of sports content. In this blog post, we’ll describe how PGA TOUR uses Amazon Bedrock to address the fundamental challenges facing modern sports organizations in delivering timely, […]

The biggest decisions in the National Football League (NFL) don’t always happen under stadium lights. More often, they’re made weeks later — when scouts are replaying drills frame by frame, analysts are running probability models late into the night, and front offices are weighing roster needs against contract markets and draft boards. By the time […]

Live sports production and delivery have changed tremendously in the past decade, backed by cloud and streaming advancements making it more accessible to a broader range of organizations. TV 2 Norway has helped pioneer this incredible transformation, building a video platform on Amazon Web Services (AWS) that can support the live streaming of more than […]

Modern creative workflows demand high-performance rendering capabilities that can scale on demand without the operational overhead of managing infrastructure. AWS Deadline Cloud service-managed fleets address this challenge. It handles the complexity of Amazon Elastic Compute Cloud (Amazon EC2) instance management, operating system updates, virtual private cloud (VPC) configuration, and networking. You can then focus on […]

Consumer appetite for live entertainment is stronger than ever. From concerts to sporting events, the bar for audience expectations continues to go up, with Shared Reality emerging as an exciting new way to engage with content. Cosm is a leading pioneer in reimagining how fans can experience entertainment, with 8K and higher resolution programming uniquely […]

When brands run ads during linear free-to-air (FTA) broadcasts, they can loosely target messages based on a program’s viewer demographics, but they’re generally casting a wide net. There’s limited visibility into whether they’re reaching the intended audience and if the message engages the viewer. Committed to shaking up the status quo, the Warner Bros. Discovery […]

This blog post was co-authored by Markus Brunnschneider, Head of Game and Tactical Analysis, Squad Planning and Scouting, International Football Institute. Traditional football clubs generate vast amounts of player data but often struggle to transform it into competitive advantages. Holstein Kiel solved this challenge by implementing an AI-powered scouting platform using OpenAI models on Amazon […]