AWS Media Blog

Category: *Post Types

AWS showcases content production in the cloud at SIGGRAPH 2022

The annual SIGGRAPH conference reconvenes in Vancouver August 8-11 for the first time in two years and we couldn’t be more excited to connect with colleagues and friends from around the world to celebrate the state of the art in computer graphics, animation, virtual production, and visual effects. Join us to learn about the latest […]

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Broadcast from a browser with the Amazon IVS web broadcast SDK

With Amazon Interactive Video Service (Amazon IVS), you can now can start your contribution broadcast live stream directly from web browsers using the IVS web broadcast SDK. Amazon IVS is a managed live streaming solution that is quick and easy to set up, and ideal for creating interactive video experiences. Send your live streams to […]

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Actionable video on demand for audience engagement

As viewers shift from passively viewing into actively engaging with content during video playback, content providers can design and build interactive and actionable experiences for their audiences. Actionable video is context-aware and time-specific, allowing the viewer to respond to prompts about a person, place, or object while watching and interacting with video as it plays. […]

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AWS Elemental Link UHD brings viewers closer to Super Bowl Halftime Show in 4K

Football fans from across the country gathered in a packed SoFi Stadium on February 13, 2022 to see the Los Angeles Rams and Cincinnati Bengals face off in the biggest game of the year. At the same time, more than 112 million people worldwide tuned into a live event broadcast and stream to catch key […]

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Alt text: New checksum options include SHA-256, SHA-1, CRC32 and CRC32C

Building scalable checksums

Customers in the media and entertainment industry interact with digital assets in various formats. Common assets include digital camera negatives, film scans, post-production renders, and more, all of which are business-critical. As assets move from one step to the next in a workflow, customers want to make sure the files are not altered by network […]

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Build and scale direct-to-consumer streaming video offerings

Today, we are delighted to introduce an integrated direct-to-consumer offering from Salesforce and Amazon Web Services (AWS) to help content distributors build and scale direct-to-consumer (D2C) video streaming subscription platforms. As D2C models evolve from their initial, often predominantly growth-focused, launch phase to scaling and becoming profitable businesses, leaders at media companies are looking for […]

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Overview of the AWS Virtual Waiting Room solution

Now Available: AWS Virtual Waiting Room solution

This post from the AWS Compute blog explains how to use the new AWS Virtual Waiting Room solution to buffer user requests to your website during times of peak demand and sudden bursts of traffic, preventing system resource exhaustion and providing an improved user experience. For retail or event sales, medical appointments and vaccine registrations, […]

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This diagram shows MediaTailor using VMAP to insert preroll, midroll, and postroll ads.

Preparing your video library for AVOD OTT

Our customers with rights ownership to stream video-on-demand (VOD) content are monetizing their libraries in one of two ways: subscription-based VOD (SVOD) or advertising-based VOD (AVOD). With SVOD, they generate revenue from monthly subscriptions, letting their subscribers access and consume their content libraries for fixed fees. This model usually means that their subscribers can consume […]

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How to implement reliable dynamic ad insertion using AWS Media Services

During these peculiar times and with the accompanying difficulties of organizing live events, streaming of live proceedings, such as music concerts, sporting events, and linear television, has exploded since the beginning of the COVID-19 pandemic. An increased amount of content is available exclusively through over-the-top (OTT) live streaming on mobile phones and desktop browsers or […]

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Pop Family Entertainment previews Being Betty Flood at AWS re:Invent 2021

Innovative production workflow of magical animated feature includes Amazon Nimble Studio and Epic Games’ Unreal Engine Sydney-based production company Pop Family Entertainment creates content that spans genres and audiences, appealing to all ages with documentaries, live action drama, animated comedy, and everything in between. At Amazon Web Services (AWS) re:Invent 2021, Pop Family Entertainment COO […]

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