AWS Media Blog

Category: Data Science & Analytics for Media

Personalizing sports content with CloudFront Functions

Introduction Each day, we are presented with information that is personalized to us. This comes in the form of advertisements, social media content, entertainment, and more. This personalization helps us to meet consumer demand and influence consumer behavior. From the perspective of sports franchises, there is yet unmet demand to deliver personalized content to both […]

AWS Partner Datazoom integrates with AWS for real-time video analytics

This blog was co-authored with Diane Strutner from Datazoom. The media and entertainment industry is arriving at an important phase of streaming video deployment—observability and optimization. In order to achieve a fully optimized end-to-end video stack, it must be monitored and adjusted for trade-offs between performance and efficiency or profitability. The first goal is to […]

AWS for M&E at re:Invent 2022

Each year, professionals from the global cloud community converge at the annual AWS re:Invent conference to attend inspirational keynotes and panels, in-depth learning sessions, and network with industry colleagues and leaders. This year proves no exception as re:Invent returns to Las Vegas, NV November 28 – December 2 in full force. With the transformative technology […]

Enhance and monetize media archives with AWS Data Migration Service

Introduction With streaming platforms becoming ubiquitous, media and entertainment companies are looking to differentiate themselves in a crowded marketplace. They are seeking ways to preserve, rediscover, enhance, restore, and monetize their content libraries to offer them to consumers. In order to achieve this, it is recommended that media and entertainment companies migrate their entire content […]

Part 3: contextualized viewer engagement and monetization for live OTT events

This is the third and final post in the series of blog posts on contextualized viewer engagement and monetization for live over-the-top (OTT) events. This post details how Amazon Personalize, which allows developers to quickly build and deploy curated recommendations and intelligent user segmentation at scale using machine learning (ML), can be adopted to determine […]

See how FOX uses AWS solutions at scale to pioneer live and on-demand content delivery

FOX Corporation (FOX) produces and distributes news, sports, and entertainment content. Millions of viewers engage with content from FOX through its broadcast and over-the-top (OTT) platforms. FOX pioneers live and on-demand media content delivery and production using cloud-based solutions including: storage, compute, machine learning (ML), media solutions, and databases from Amazon Web Services (AWS). After […]

PBS drives its mission of being a trusted window to the world on AWS

The mission of PBS is to serve the American public with trusted programming and resources that educate, entertain, and inspire, and provide a diversity of perspectives. The publicly funded, nonprofit public broadcaster and television program distributor was founded in 1969 and is headquartered in Arlington, Virginia. It has over 330 member stations and reaches 100 […]

Case Study: Tabcorp enhances personalized interactive voice response with AWS

Tabcorp, one of Australia’s top gaming and entertainment companies, operates betting across 641 locations for multiple sports and race types. Even as customers flock to digital platforms to place bets, interactive voice response (IVR) remains a critical part of the company’s business to accommodate customers that prefer telecommunication. To modernize its IVR system, Tabcorp enlisted […]

Nippon Professional Baseball image.

DAZN leverages Amazon Rekognition Custom Labels to score big with Nippon Professional Baseball fans

Baseball isn’t just America’s favorite pastime; it’s also one of the most popular sports in Japan. Nippon Professional Baseball (NPB), the Japanese equivalent of Major League Baseball (MLB), attracts a fanbase of more than 20 million. Following the sport, however, requires ultimate fan dedication, as NPB teams hit the field more than three times a […]

Case study: CineSend grows video streaming business by 1000% with secure content delivery solution built on AWS

CineSend provides secure, cloud-native video storage, encoding, and delivery solutions to customers ranging from major airlines and Hollywood studios to global financial institutions, top colleges, and other enterprises. The company experienced a significant spike in demand for its video streaming services at the onset of the COVID-19 pandemic, but leveraged AWS to quickly and efficiently […]