AWS for M&E Blog

Category: Data Science & Analytics for Media

A look inside the making of an NFL football schedule

Predicting what fans are going to watch in December, now. What is the NFL up to with AWS and how does it work? In just three months, National Football League (NFL) schedule makers methodically build an exciting 18 week 272-game schedule spanning 576 possible game windows. How do they do it? We caught up with […]

Using analytics to improve video playback quality with Amazon IVS

This blog is co-authored by Igor Oreper and James Varndell, Bitmovin, and Anthony Vu and Kayla Jing, AWS. Overview Capturing and retaining the attention of viewers is a growing challenge for content distributors. Investing in interactive content can keep more viewers engaged for longer; however, this additional investment may not pay off if viewers experience […]

AWS direct-to-consumer streaming Partners’ showcase at NAB 2023

Many organizations in the Media and Entertainment (M&E) industry use Amazon Web Services (AWS) to reinvent their media workloads in the cloud. At the 100th Anniversary NAB Show 2023 in Las Vegas, AWS Partners showcased solutions addressing the entire direct-to-consumer cycle. Following are some highlights that AWS M&E Partners demonstrated during the show. Accedo showcased […]

Under the hood: How the Seattle Seahawks apply data-driven insights across the franchise using AWS

This post is authored by Patrick Ward, Head of Research and Analytics, Seattle, Seahawks and Dan Skutt, Database Administrator, Seattle Seahawks. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Introduction The National Football League (NFL) is the […]

Drafting an NFL dream team with AWS

How the Seattle Seahawks use technology from AWS to take the guesswork out of draft season and unlock game winning strategies year round. What’s one of the secrets to building a successful National Football League (NFL) draft class? Believe it or not, the answer lies not just on the field of play but in harnessing […]

The complete guide to AWS panels and speaking engagements at NAB 2023

With the NAB Show kick off only a few hours away, Amazon Web Services (AWS) is ready to greet visitors in booth W1701 in the West Hall of the Las Vegas Convention Center. In addition to booth demos, AWS is hosting and participating in a number of panels and speaking engagements ranging from the technical […]

Media & Entertainment companies use AWS to power digital transformation on display at NAB Show 2023

Organizations in the media and entertainment (M&E) industry are using Amazon Web Services (AWS) to reinvent how they handle their media workloads. NAB Show 2023, in Las Vegas from April 16–19, 2023, showcases the use of AWS solutions throughout the entire content life cycle—from creation to consumption. Using AWS, companies create, deliver, and monetize content […]

AWS at NAB 2023: Cloud workflows help M&E customers create, deliver, and monetize content

As the media and entertainment (M&E) industry gears up for the National Association of Broadcasters (NAB) show in Las Vegas April 16-19, Amazon Web Services (AWS) is putting the final touches on a robust slate of programming that highlights how the cloud helps customers create, deliver, and monetize content. Along with celebrating 100 years of […]

AWS looks to the future of M&E ahead of NAB 2023

2023 marks 100 years of the annual National Association of Broadcasters (NAB) conference and exhibition, an amazing milestone considering the state of the media and entertainment industry (M&E) today. The rise of cloud-connected workflows has certainly opened up new possibilities, and as we prepare for our annual trek to Las Vegas, Amazon Web Services (AWS) […]

Create personalized user experiences with ThinkAnalytics and Amazon Personalize

This blog is co-authored by Nilay Naik from ThinkAnalytics and Kevin Yao from AWS. The ThinkAnalytics Think360 platform helps media, entertainment, news, and direct-to-consumer video providers use a data-driven approach to increase revenue and customer engagement. The platform integrates Amazon Personalize from Amazon Web Services (AWS) to allow a wide selection of personalized recommendation solutions […]