AWS for M&E Blog
Category: Data Science & Analytics for Media
Reinvent live sports search with generative AI on AWS
Imagine asking your TV, “When’s the next Formula One race?” and instantly getting accurate results. This is the future of live sports search, powered by generative AI. In an era where viewers expect quick and relevant information, traditional search methods often miss the mark, but a revolutionary solution is taking shape. Generative AI is transforming […]
How the Seattle Seahawks streamline game-day coverage using AI
AI-powered content automation system revolutionizes the Seattle Seahawks’ digital strategy, streamlining distribution of digital content, automating video uploads, transcripts, and summaries to enhance fan experience.
IBC 2024: A show for the books
The International Broadcasting Convention (IBC), held annually each fall in Amsterdam, provides a forum for forging new connections, reconnecting with old friends, and prompting productive conversations about the media and entertainment (M&E) industry, as well as topics like AI, sustainability, and diversity, equity, and inclusion. Amazon Web Services (AWS) participated in IBC 2024 with more […]
How the PGA TOUR uses machine learning and generative AI from AWS to enhance Media Asset Management
This blog was co-written by Byron Chapman, Director Media Asset Management & Media Workflows, PGA TOUR and Andres Carjuzaa, Co-Founder & CTO, Around. The PGA TOUR is the world’s premier membership organization for touring professional golfers. It co-sanctions tournaments on the PGA TOUR along with several other developmental, senior, and international tournament series. Housing, managing, […]
Maple Leaf Sports & Entertainment debuts generative AI video editor to deliver content to fans faster
This blog post was co-authored by Ryan Khurana, Lead, Machine Learning and Advanced Analytics, MLSE. In today’s social media-fueled 24/7 news and entertainment cycle, speed is of the essence, especially when it comes to sports coverage. Every pivotal moment has endless re-watch value, enabling a plethora of stories to be produced from vast archives. This […]
Dynamic FAST channels powered by Amazon Bedrock
In today’s streaming landscape, personalization and an enhanced user experience are paramount. This walk-through proposes a dynamic Free Ad-supported Streaming Television (FAST) channels solution integrated with generative AI to enrich the user experience. This solution achieves personalization based on targets, segments and any other information related to the user. By delivering personalized content, FAST channels […]
Beyond the box score: AWS and NFL AI-powered Tackle Analysis
Picture one of the most anticipated matchups of the NFL football season with the clock winding down. The quarterback hands off the football to the running back, who is met by a wall of defenders at the line of scrimmage. In this moment, it’s unclear if the running back will evade a tackle and make […]
A new take on tackling: NFL Next Gen Stats and AWS bring data to the gridiron
In the high-stakes world of professional football, every fraction of a second counts. A defender’s split-second decision can be the difference between a game-changing tackle and a touchdown. For years, the National Football League (NFL) has sought to quantify these crucial moments, but the complexity of measuring the different factors contributing to a made or […]
AWS to highlight generative AI, cloud advancements at IBC 2024
With the annual International Broadcasting Convention (IBC) around the corner, Amazon Web Services (AWS) is gearing up to showcase the latest media & entertainment (M&E) innovations from artificial intelligence (AI) to live cloud production solutions. In addition to hosting meetings and demos in its double-decker stand (5.C90) in Hall 5 at the RAI from September […]
PGA TOUR automates play-by-play commentary with Amazon Bedrock
PGA TOUR harnesses generative AI for real-time, contextualized play-by-play commentary, enhancing fan engagement across multiple channels and languages.