Category: Content Production

Virtual production has reshaped movie making in many different ways, providing filmmakers with unique capabilities ranging from remote collaboration and pre-visualization to final pixel in-camera visual effects (ICVFX). In the last three years, virtual production has catapulted into the mainstream. While technological advances have made the process more accessible, complex virtual production techniques continue to […]

Open Job Description (OpenJD) is a new open specification introduced by Amazon Web Services (AWS) in January, 2024 that makes job submissions portable across any rendering pipeline. OpenJD includes three Python libraries and tools packages that anyone can use to create integrations with their render pipeline. Openjd-cli provides a command-line tool to develop and run […]

NAB Show 2024 may have come and gone, but at Amazon Web Services (AWS), we’re still full of excitement. From the West Hall to South Hall of the LVCC and everywhere in between, the AWS for Media & Entertainment (M&E) team and technology were out in full force. To top it off, three of our […]

Authored by Lisa Brodie, Founder and Producer at  RedToast. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. RedToast started as a small production consulting company run by founder and producer Lisa Brodie. As it grew, the company saw how […]

Tracking content provenance is a necessity for media companies, particularly with the advent of generative artificial intelligence (generative AI). Provenance metadata is critical for the following reasons: Ensure that content production and distribution is consistent with digital rights Track ownership so that content is stored and monetized properly Combat the spread of misinformation by providing […]

AWS Deadline Cloud is a scalable, fully managed render scheduler from Amazon Web Services (AWS) for teams that need a better way to create ground-breaking visual content. To power the elastic workloads creative teams require, Deadline Cloud organizes Workers into Fleets. The Workers run Jobs given to them by Queues, which are collections of Jobs […]

As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show’s motto, ‘Where Content Comes to Life,’ with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, […]

As the creative landscape has evolved over the last few years, content businesses have needed to adapt to support globally dispersed workforces, to prioritize creativity over technology, and to embrace a shift towards sustainability. Amazon Web Services (AWS) helps businesses meet these challenges by offering services that allow customers to Edit in the Cloud. By […]

Go from “Hello World” to a chained and configurable set of FFmpeg instructions using the Open Job Description specification and newly released tools and libraries to create and configure compute jobs. Introduction In January and February of 2024, the Amazon Web Services (AWS) Thinkbox Deadline team released specification, tooling, and sample templates for the open-source […]

This blog was co-authored by Dan Curry, Sr. Product Manager, Content Identification at Audible Magic, and Andrew DeWitt, Director, Product Management at Audible Magic. Introduction Amazon Interactive Video Service (Amazon IVS) from Amazon Web Services (AWS) is a managed live streaming service that enables businesses to build interactive experiences and applications to delight their customers […]