AWS for M&E Blog
Category: Content Production
AWS launches a free digital learning plan for Content Production workloads
Today, Amazon Web Services (AWS) launches a free digital learning plan: AWS for Media & Entertainment – Content Production Foundations. The learning plan provides training that allows content production teams to upskill their staff on cloud workflows. It is the second learning plan created by AWS Media & Entertainment (M&E) solution experts to train executives […]
AWS, BBC, Adobe, and others introduce open source framework for fast-turnaround media workflows at IBC 2024
At the 2024 International Broadcasting Convention (IBC), Amazon Web Services (AWS) will unveil the Cloud Native Agile Production (CNAP) project, an open-source initiative aimed at accelerating the creation and delivery of media during live production. Developed in collaboration with BBC’s research and development (R&D) team, Sky, and AWS Partners, including Adobe and CuttingRoom, CNAP debuts […]
AWS to highlight generative AI, cloud advancements at IBC 2024
With the annual International Broadcasting Convention (IBC) around the corner, Amazon Web Services (AWS) is gearing up to showcase the latest media & entertainment (M&E) innovations from artificial intelligence (AI) to live cloud production solutions. In addition to hosting meetings and demos in its double-decker stand (5.C90) in Hall 5 at the RAI from September […]
Create a tile rendering job with modifications for AWS Deadline Cloud
Rendering in tiles can reduce the memory footprint when rendering large images for outdoor advertising or high-resolution entertainment. Tile rendering is a workflow that aims to optimize render resources by splitting large images into evenly sized smaller regions to be rendered in parallel, minimizing rendering time and memory usage. Using the powerful tools Amazon Web […]
Unleash the power of AI rendering on AWS to save time and cost
In the realm of 3D animation and visual effects, rendering is a crucial yet computationally demanding process. The intricate details and high resolutions required for stunning visuals often lead to exorbitant rendering times and costs. As the demand for high-quality computer-generated imagery (CGI) rises across industries, traditional brute-force rendering approaches strain hardware resources and energy […]
We build DCC integrations for render pipelines. Here’s how easy it was with AWS Deadline Cloud
This blog was authored by Gunpowder, LLC. Creating an integration for your DCC with AWS Deadline Cloud? One word: templates. Introduction In the world of creative media and visualization, rendering is a crucial step that brings artistic visions to life. However, the process of integrating various creative tools and renderers into a unified rendering pipeline […]
Create a conda package and channel for AWS Deadline Cloud
AWS Deadline Cloud is a fully managed service from Amazon Web Services (AWS) that enables you to have a scalable, fully managed visual compute farm up and running in minutes. Executing render jobs for digital content creation (DCC) applications like Blender, Houdini, Maya, and Nuke can be a rapid, turnkey experience with Deadline Cloud Sevice-Managed Fleets […]
Managing media access in a content lake using Shot Locker
Hollywood studios are rapidly adopting cloud-based content production workflows to realize benefits such as scalability, security, and cost savings available with the cloud. However, a major challenge for content producers is allowing secure, controlled access to production media to third-party vendors, such as VFX houses and color grading teams. Shot Locker is an example web […]
Sky accelerates innovation with new software-defined encoding platform built on AWS
Optimizing the audience experience is a central focus for Sky, one of Europe’s leading media and entertainment companies and part of Comcast Corporation. To make that happen, Sky’s engineering teams are continuously advancing technology workflows from content creation through delivery behind the scenes. With video encoding, packaging, and distribution a crucial piece of that puzzle, […]
A deep dive into IMF and AWS Elemental MediaConvert
What is IMF? How does it differ from traditional files? The Interoperable Master Format (IMF) is a standardized system for organizing and sharing digital content, which brings significant benefit to the media and entertainment (M&E) industry. It works as a universal framework that simplifies distribution of file-based audio and video across different platforms, devices, and […]