Category: Best Practices

Virtual production has reshaped movie making in many different ways, providing filmmakers with unique capabilities ranging from remote collaboration and pre-visualization to final pixel in-camera visual effects (ICVFX). In the last three years, virtual production has catapulted into the mainstream. While technological advances have made the process more accessible, complex virtual production techniques continue to […]

Maximizing revenue while delivering exceptional viewing experiences is a constant pursuit in the world of video streaming. As advertisers shift focus to over-the-top (OTT) and connected TV (CTV) platforms, the value proposition between server-side ad insertion (SSAI) and client-side ad insertion (CSAI) for video-on-demand (VOD) content has changed. Previously, the primary benefits of SSAI were […]

In today’s digital age, where music is readily accessible through a myriad of platforms and devices, the ability to accurately identify songs is important for customers across many industries. From entertainment and broadcasting to streaming services and beyond, there is a need for accurate music identification solutions in order to detect unauthorized uses of content, […]

Introduction In the dynamic realm of media and entertainment, the demand for innovative solutions is pronounced. Multi-tenant applications allow diverse stakeholders to coexist within a single ecosystem while harnessing shared resources. Yet, as the digital landscape continues to evolve, so do the challenges associated with optimizing resource allocation, cost efficiency, and performance management. As the […]

Introduction The blog post Better understand sports fan data with Fan360 on AWS introduces how a Fan360 data mesh architecture can help sport entities enrich insights through data collaboration within the organization, with third parties, partners, and sponsors. Insights and collaboration can be used to build new avenues for monetization. Creating an effective data product in your Fan360 data […]

Introduction Companies and businesses of all sizes across industries now consider acquiring data-driven insights from their customer base as a key priority. Sports entities (teams, leagues, sport broadcasters and partners) are no different. Understanding their global, diverse, and distributed fan-bases is critical to their business strategies. Sports fans interact with their favorite sports and teams […]

RVX provides a world class, award-winning visual content studio, specializing in visual effects (VFX) by supporting artists working remotely with NICE DCV. The studio was founded in 2008 with success on over 36 film, TV, video game, music video, advertising, augmented reality, and virtual reality projects. The RVX team is distributed across multiple locations in Europe. […]

Today we are delighted to introduce the Streaming Media Lens, an Amazon Web Services (AWS) Well-Architected whitepaper. AWS Well-Architected provides a consistent approach for customers to evaluate architectures and implement scalable designs, and this whitepaper provides prescriptive guidance for customers to assess workloads and identify best practices to deploy video streaming workloads. Using the AWS […]

This is the 6th post in our AWS Artist series, find the other five below: AWS Artist Series: Compositing Spanner­­ AWS Artist Series: Creating characters with dynamic wrinkles  AWS Artist Series: Animating Noa  AWS Artist Series: Rigging the bridge for “Spanner” AWS Artist Series: Laying out the opening shots of Spanner  Spanner Noa’s silhouette hanging from […]

Part 1: Expanding the color gamut with HDR and AWS Elemental Part 2: HDR VOD workflows using AWS Elemental Server and AWS Elemental MediaConvert Part 3: Live and VOD-to-Live HDR workflows on AWS (this post) Introduction In this post, we focus on live content generated in real time, as well as file playout or VOD-to-live […]