AWS Media Blog

Category: Amazon Personalize

Part 3: contextualized viewer engagement and monetization for live OTT events

This is the third and final post in the series of blog posts on contextualized viewer engagement and monetization for live over-the-top (OTT) events. This post details how Amazon Personalize, which allows developers to quickly build and deploy curated recommendations and intelligent user segmentation at scale using machine learning (ML), can be adopted to determine […]

re:Invent 2021 releases and launches for M&E workloads

With more than 50 launches and announcements of new services and major features during AWS re:Invent 2021, the following is a tailored list of those most relevant for media and entertainment (M&E) workloads. Watch the full Adam Selipsky Keynote here for even more announcements and information. AWS Private 5G for on-set connectivity AWS Private 5G is […]

discovery+ uses Amazon Personalize to combat decision fatigue

Discovery, Inc., a multinational mass media company, has a colossal library available to stream. So much so, that customers encountered “decision fatigue”. The company found that too many choices can become overwhelming, and can take away from the viewer experience. Discovery, Inc. responded to this challenge by building discovery+, a streaming service using Amazon Personalize. […]

“AWS Is How”: HGTV provides design inspiration anywhere you are

  The number of people renovating and redecorating their homes rose sharply over the past year, as people spent more time in their living spaces. The uncertain environment, need to stay close to home, and low interest rates motivated people to invest in their kitchens, bedrooms, and backyard getaways. HGTV is a top ten cable […]

Discovery, Inc. is serving up content for the consumer with Food Network Kitchen

Today, Discovery Inc. is bringing some much-needed culinary camaraderie into kitchens around the world through Food Network Kitchen. The subscription-based app offers home-bound foodies the chance to cook alongside celebrity chefs. Food Network Kitchen offers a hands-free cooking experience via Amazon’s voice technology and access to a large selection of live and on-demand cooking classes, […]