AWS for M&E Blog

discovery+ uses Amazon Personalize to combat decision fatigue

Discovery, Inc., a multinational mass media company, has a colossal library available to stream. So much so, that customers encountered “decision fatigue”. The company found that too many choices can become overwhelming, and can take away from the viewer experience.

Discovery, Inc. responded to this challenge by building discovery+, a streaming service using Amazon Personalize. Instead of customers searching endlessly for content to watch, discovery+ used the machine learning-powered recommendations to customize the customer experience.

Individualizing content reduces the time it takes for a viewer to find media they would be interested in watching. Watch this video, and read more about Discovery Inc’s and AWS built a flexible and scalable solutions.

AWS offers the most purpose-built services for direct-to-consumer (D2C) & streaming to help companies reliably deliver, monetize, and support live and on-demand media over the internet, and bring unparalleled experiences to screens everywhere. Explore to learn more.
Discovery+ uses Amazon Personalize to combat decision fatigue