Category: Media & Entertainment

S4C has been the home of Welsh-language television since 1982. In its recent “digital first” strategy, the public service broadcaster describes itself as being “more than a TV channel,” and its mission is clear: to show the world through the Welsh language with content for audiences in Wales, the UK, and beyond on the platforms […]

This post shows how to configure Wait and Save for service-managed fleets on Deadline Cloud to reduce CPU rendering costs.

As part of AWS’s Three Big Questions podcast series, leaders from AWS partners Thoughtworks, TwelveLabs, and LucidLink shared insights on the trends driving media and entertainment growth and innovation. Audience evolution Vishnu Nair and Parvinder Singh Kalra of Thoughtworks pointed out that the media industry is experiencing a profound generational shift in consumption patterns with […]

Studios face a critical dilemma: AI tools promise to accelerate production workflows, but adopting them means confronting real concerns about security, intellectual property (IP) protection, and production stability. This post introduces a solution designed to resolve that trade-off. You can use AI tools such as ComfyUI—an open source node-based interface for AI content generation— to […]

The Hard Part Isn’t the Technology Picture a college basketball game. Two teams, a few thousand fans in the arena, and a regional sports network that has promised its subscribers a live broadcast. The production team has done this before — they know the sport, they know the workflow, they know what good television looks […]

In this post, learn how to build a demonstration of low-latency live NDI video conversion to a transport stream in the AWS Cloud with MediaConnect.

In this post, learn the implementation of cloud-based NGA production workflows using MPEG-H Audio on AWS. By combining Jünger Audio’s audio processing expertise, MainConcept’s encoding capabilities, Techex’s stream processing platform, and Fraunhofer IIS’s MPEG-H technology, broadcasters can implement professional-grade NGA workflows in the cloud without compromising on quality or functionality.

NFL IQ’s conversational approach to football data replaces tool navigation with natural conversation across stats, models, and team insights so fans get instant answers. Every NFL offseason runs on data. Player tracking from NFL Next Gen Stats, draft models, free agency movement, roster construction, and historical comparisons all feed into how teams evaluate decisions. Over […]

NAB Show brings together the global media and entertainment community to explore new ideas and discover emerging tools, setting new trends for how stories are created, distributed, and monetized. At this year’s NAB, being held April 18-22, 2026, at the Las Vegas Convention Center, Amazon Web Services (AWS) has prepared a can’t miss lineup of […]

This blog post provides a comprehensive overview of current streaming technology for localization and accessibility. It helps you evaluate live streaming localization technology and choose cost-effective, proven, integrated, deployable, and production-ready solutions.