AWS for M&E Blog

Category: AWS Elemental MediaConnect

How 5 runs live pop-up events from a browser with AWS Elemental MediaLive

How 5 runs live pop-up events from a browser with AWS Elemental MediaLive

In this post, we describe how, on top of that pipeline, 5 built a browser-based console where a single remote operator can run a live pop-up event (with monitoring, input switching, ad signaling, and graphics) using the control capabilities of AWS Elemental MediaLive. Because these events arrive on an international feed shared with other broadcasters, the console also has to supply what a viewer would normally get from a produced channel: holding slates between segments, and on-screen messaging in 5’s own brand.

Live streaming localization and accessibility using AWS Media Services

Live streaming localization and accessibility using AWS Media Services

This blog post provides a comprehensive overview of current streaming technology for localization and accessibility. It helps you evaluate live streaming localization technology and choose cost-effective, proven, integrated, deployable, and production-ready solutions.

Cosm scales high-resolution Shared Reality experiences with AWS

Consumer appetite for live entertainment is stronger than ever. From concerts to sporting events, the bar for audience expectations continues to go up, with Shared Reality emerging as an exciting new way to engage with content. Cosm is a leading pioneer in reimagining how fans can experience entertainment, with 8K and higher resolution programming uniquely […]

Warner Bros. Discovery reinvents linear television advertising with AWS

When brands run ads during linear free-to-air (FTA) broadcasts, they can loosely target messages based on a program’s viewer demographics, but they’re generally casting a wide net. There’s limited visibility into whether they’re reaching the intended audience and if the message engages the viewer. Committed to shaking up the status quo, the Warner Bros. Discovery […]

France Télévisions transformed Paris 2024 Olympic Games advertising using AWS

In the dynamic world of sports broadcasting, a subtle revolution was unfolding behind the scenes during the Paris 2024 Olympic Games. While millions of viewers watched the athletes’ feats on their screens, few suspected the technological mastery at play behind the curtain. Drawing on its legacy of innovation since the first Olympic broadcasts in 1960, […]

Introducing: Guidance for audio quality control with TAG Video Systems and AWS

Modern broadcast and streaming operations face unprecedented challenges in maintaining professional-grade audio quality while scaling to meet growing content demands. Traditional hardware-based monitoring solutions struggle to be flexible and cost-effective, as well as meet geographic distribution required for today’s cloud-first media workflows. Audio quality control (QC)—from loudness compliance to real-time stream analysis—has become increasingly complex […]

AWS to show new generative AI, news distribution innovations at IBC 2025

At this year’s International Broadcasting Convention (IBC) in Amsterdam, Amazon Web Services (AWS) will showcase how its latest innovations are helping customers: speed up how they create content, reduce costs with as they connect workflows, and maximize the value of their content while they captivate audiences. IBC 2025 will also serve as a moment to […]

AWS Elemental celebrates 10 years of innovation

Elemental Technologies was already making history in video processing when Amazon Web Services (AWS) acquired it in September 2015. Elemental pioneered accelerating live and on-demand video processing using GPU-based appliances, and in 2014 launched Elemental Delta, a video delivery platform providing next-generation TV services. Ten years later, and supercharged by the cloud, AWS Elemental is […]

Choosing the right AWS live streaming solution for your use case

Meeting customers at different stages of their streaming journey, we often see two distinct paths emerge: Traditional broadcasters looking to modernize their infrastructure, and digital-native companies wanting to add interactive streaming features. What unites them is the need to deliver high-quality, reliable streaming experiences to their audiences. The right Amazon Web Services (AWS) solution reduces […]