AWS Media Blog

Category: AWS Direct Connect

Guest post: Modernizing NASCAR’s multi-PB media archive at speed with AWS Storage

The sanctioning body for American auto racing, the National Association for Stock Car Auto Racing (NASCAR) has amassed a vast content library of video, audio, and image assets since it was founded in 1948. Each year, its archive continues to grow by 1.5 PB – 2 PB of data, making managing its legacy LTO tape storage unwieldy. […]

Read More

Cloud rendering using Pixar’s Tractor on AWS

Rendering is the process of converting 3D models into 2D images that can be displayed on screen and is a critical part of making almost any movie these days. Rendering is resource-intensive, requiring powerful computational processing. With 8K resolution coming online, the demand for compute resources for rendering is at an all-time high. When the […]

Read More

re:Invent 2021 releases and launches for M&E workloads

With more than 50 launches and announcements of new services and major features during AWS re:Invent 2021, the following is a tailored list of those most relevant for media and entertainment (M&E) workloads. Watch the full Adam Selipsky Keynote here for even more announcements and information. AWS Private 5G for on-set connectivity AWS Private 5G is […]

Read More

Case Study: Discovery cuts playout cost by 61% and accelerates growth and innovation on AWS

Discovery, a global media company that delivers more than 8,000 hours of original programming in nearly 50 languages to 220 countries and territories each year, needed to innovate its playout system infrastructure. The cost and time required to upkeep the company’s on-premises software made it difficult to grow and innovate. Discovery reduced its on-premises server […]

Read More

Designing resilient ground and cloud networks for SMPTE-2022-7 video workflows

The purpose of this post is to create a blueprint for a fault-tolerant network between ground networks and your Amazon Virtual Private Cloud (Amazon VPC) for 24/7 broadcast environments. This design guide is vendor-neutral for on-premises networking. Components: On-premises networking Amazon VPC AWS Direct Connect Overview From the time the first pair of 2022-7 packets […]

Read More

How cloud-based video pipelines are inspiring new innovation in broadcast workflows

Consumer viewing habits and media business models have shifted in recent years as smart phone technology and connectivity have advanced and over-the-top (OTT) services have proliferated. To keep pace with an ever-growing demand for content and adapt to rapid changes in viewer behavior, media companies are tapping into the cloud to reinvent the media pipeline, […]

Read More

AWS Insights highlights APN partner launch announcements

Today, thousands of media professionals are tuning into the AWS Insights Online Conference, a virtual event featuring strategies and solutions for M&E workloads across multiple keynotes and three session tracks. As a part of this in-depth learning event, the AWS Partner Network (APN) team covers 27 recent launches and API/SDK integrations made by APN media partners across […]

Read More

Deploying your favorite post-production applications on AWS Virtual Desktop infrastructure

Virtualization quickly became a requirement to enable creative professionals to be productive during work from home mandates. This blog entry outlines key considerations when considering running your favorite post production applications from the AWS cloud. Customers frequently ask if they can run their editing software in AWS. From these inquiries, it’s clear that patterns of […]

Read More

Pac-12: campus cloud touchdown

This article originally appeared in FEED Magazine, Issue 13. Professional sports take top spot in US television viewing, but university level sports has an avid following that –given fierce university loyalties – can eclipse the pros. The Pacific-12 Conference, or Pac-12, is the university sports organization covering the western US, a region that contains some of […]

Read More
Panel

Giving sports fans a cloud-based experience: A panel with NFL, CBS Sports Digital, Hulu, LA Clippers & Pac-12

With consumer adoption of OTT services and viewing of live sporting events on mobile devices at an all-time high, content creators and distributors are working hard to fine-tune their infrastructures and workflows to meet demand. For many, this has meant leveraging the flexibility and scalability of cloud-based computing and artificial intelligence (AI)-powered services, which require […]

Read More