Category: AWS Elemental MediaTailor

Customers are often overwhelmed with the amount of undifferentiated heavy-lifting involved in preparing their media for monetization and streaming. The traditional ad insertion process is repetitive, error-prone, and time-consuming, and ads are inserted in a non-intrusive way so that the attention of the audience is not disturbed when presented with ad content. A cloud-based monetization […]

Introducing me. Magazine, the first digital magazine from Amazon Web Services (AWS) created to celebrate and highlight the successes of our media and entertainment (M&E) customers. Be inspired by stories of collaboration and innovation from across the M&E industry. Learn how AWS customers, including the LA Clippers and Second Spectrum, NASCAR, PBS, Aldea Mexico, Videofashion, […]

Today, thousands of media professionals are tuning into the AWS Insights Online Conference, a virtual event featuring strategies and solutions for M&E workloads across multiple keynotes and three session tracks. As a part of this in-depth learning event, the AWS Partner Network (APN) team covers 27 recent launches and API/SDK integrations made by APN media partners across […]

In a previous post, we explained how to build a Media Analysis Solution that extracts key details from media files without machine learning expertise. However, for media content in the cloud, there are many additional applications and business opportunities to explore. In this blog post, we show how to increase the monetization potential of media content by […]

This blog was co-authored by Kevin Joyce (TAG Video Systems), Peter Wharton (Happy Robots), Michael Proulx (Retired CTO), and Mark Stephens (Amazon Web Services). In the first of this two-part series, we walked through the linear television live event ecosystem and how it is evolving through the use of cloud. This second part is focused on […]

AWS Elemental MediaConvert lets you specify ad insertion points in your outputs. This capability is incredibly useful if your input video doesn’t contain ad markers (SCTE-35 markers) but you still need to monetize (or even black out) your content. A tutorial is available (as part of a larger AWS VOD workshop) on GitHub to demonstrate […]

Introduction In 2018, AWS Elemental released AWS Elemental MediaConnect and added features and improvements to other five services that were released in 2017. If you missed all that news, you can catch-up here. At re:Invent 2019, the AWS Elemental team will present a review of the past year at the Twitch Launchpad. You can watch […]

This year, the Streaming Media Readers’ Choice Awards engaged more than 2,700 voters who cast nearly 28,000 votes in 28 categories covering a variety of technologies, from analytics to webcasting and everything in between. Among the winners announced on November 20 at Streaming Media West in Los Angeles were five AWS products and services that […]

This article originally appeared in FEED Magazine, Issue 12. Server-side ad insertion is becoming a more valuable way of delivering advertising – and with cloud-based tools, one that’s becoming easier to implement The great benefit of targeted advertising is the ability to offer the viewer something that is going to be attuned to his or her […]

This article originally appeared in FEED Magazine, Issue 14. One of the leading press institutions in the world, The Washington Post, has an impressive legacy of print newspapers. But the digital offerings it’s been developing over the last two decades also continue to break new ground – not only journalistically, but technologically. As The Washington […]