AWS for M&E Blog

Category: AWS Elemental MediaTailor

Unlock increased monetization and lower TCO with server-guided ad insertion for VOD

Maximizing revenue while delivering exceptional viewing experiences is a constant pursuit in the world of video streaming. As advertisers shift focus to over-the-top (OTT) and connected TV (CTV) platforms, the value proposition between server-side ad insertion (SSAI) and client-side ad insertion (CSAI) for video-on-demand (VOD) content has changed. Previously, the primary benefits of SSAI were […]

New AWS monetization solution demonstrations at NAB Show 2024

The Amazon Web Services (AWS) for Media & Entertainment Monetization solution area provides services and solutions to help media and entertainment companies deliver, optimize, and monetize their content across multiple platforms and channels, increasing revenue streams and creating more efficient monetization of their content assets. The 2024 NAB Show kicks off April 13 in Las […]

Create 4K and 8K linear channels with AWS Elemental MediaTailor Channel Assembly

Do you have existing 4K or 8K video-on-demand (VOD) assets that you would like to turn into linear channels? What are the challenges or obstacles preventing you from doing so? AWS Elemental MediaTailor Channel Assembly makes it easy for customers to add 4K linear channels to their lineup without incurring the high cost of purchasing […]

Using program rules with AWS Elemental MediaTailor

With the release of program rules, it is now possible to define alternate media for audience cohorts using AWS Elemental MediaTailor Channel Assembly. This provides customers with an easy and cost effective way to create up to 50 unique audiences on a channel, for use cases such as market-based localization according to content rights or segments of […]

TVCoins makes ad-supported streaming more accessible to content owners with AWS

Free ad-supported streaming television (FAST) is taking off as consumers look to minimize content subscription fees. While Paramount, Roku, and Fox have already launched FAST offerings, getting one off the ground can be expensive and time-consuming, proving a barrier to entry for most content owners. Boston-based technology startup TVCoins is disrupting the market with its […]

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Expand your digital ad inventory with new advertising formats

Over-the-top (OTT) streaming is on a trajectory to becoming the biggest form of media consumption in the world. In the US alone, 65%1 of the population consume media digitally, through smart devices, connected TVs (CTV), game consoles, and streaming media players. Digital video ad spending in the US in 2022 was estimated at $2392 billion […]

Schedule live linear channel playout using AWS Elemental MediaTailor

Introduction Scheduling live linear TV playout for distribution via over-the-top (OTT) platforms is a common use case for media customers around the globe. This approach provides an opportunity to monetize content in multiple ways. For example, some OTT platforms provide a “before-TV experience” as a premium feature where viewers can watch their favorite content before […]

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Atmosphere scales streaming service for businesses, unlocks new revenue potential with AWS

Where audiences dwell, advertisers follow. From restaurants and bars to gyms, medical offices, airports and beyond, ample opportunities exist for brands to reach consumers as they move through the day. Atmosphere is broadening access to these audiences in the US and internationally with its free ad-supported streaming service, built on cloud-based technologies from Amazon Web […]

Monitoring QoS of virtual linear OTT channels with dynamic ad insertion

Overview This is part two of a blog series about virtual linear channel creation and management. The first blog post in the series discussed how to create virtual linear OTT channels that can sequentially deliver both video on demand (VOD) and live streaming video by defining a channel schedule in AWS Elemental MediaTailor using Channel […]

Learn about IoT integration and server-side ad insertion with AWS Media Services

Overview This blog helps Raspberry Pi enthusiasts who want to monetize exclusive, but simple-to-set-up, IoT video feeds using server-side ad insertion (SSAI) powered by AWS Media Services from Amazon Web Services (AWS). For example, an exotic dog breed kennel club that nurtures rare and magnificent dog species may choose to showcase its residents on a […]