Category: AWS Elemental MediaTailor

This article originally appeared in FEED Magazine, Issue 12. Server-side ad insertion is becoming a more valuable way of delivering advertising – and with cloud-based tools, one that’s becoming easier to implement The great benefit of targeted advertising is the ability to offer the viewer something that is going to be attuned to his or her […]

This article originally appeared in FEED Magazine, Issue 14. One of the leading press institutions in the world, The Washington Post, has an impressive legacy of print newspapers. But the digital offerings it’s been developing over the last two decades also continue to break new ground – not only journalistically, but technologically. As The Washington […]

Guest authored by: Unified Streaming The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. By combining Unified Streaming’s Unified Origin for Live with AWS Elemental MediaTailor for server-side ad insertion, you can do DAI (Dynamic Ad Insertion) for […]

In this tutorial posted on GitHub, we show you how to insert SCTE markers using AWS Elemental MediaLive’s Python SDK and then insert ads into your live video stream using AWS Elemental MediaTailor. To get started, you will spin up a MediaLive and AWS Elemental MediaPackage channel using the AWS Media Services simple live workflow […]

This article originally appeared in FEED Magazine, Issue 13. Professional sports take top spot in US television viewing, but university level sports has an avid following that –given fierce university loyalties – can eclipse the pros. The Pacific-12 Conference, or Pac-12, is the university sports organization covering the western US, a region that contains some of […]

Reaching modern audiences with compelling, informative content can be challenging in the digital era, but Graham Media Group (GMG), a subsidiary of Graham Holdings Company, has managed to break through the noise by innovating the way its local stations deliver news coverage. As part of the company’s VIDEO 2020 total video transformation project, which aims […]

How Much Does Live Streaming Cost on AWS? Update This blog post has been updated since it was first published on August 8, 2018. Effective May 17th, 2019, AWS Elemental MediaPackage announced a significant reduction in pricing for live channel ingest, and origination and packaging. All of the costs below have been revised based on […]

Configuring AWS Elemental MediaTailor to enable ad insertion for an encrypted HLS live stream is no different than for a live stream in the clear. Behind the scenes, MediaTailor ensures that the protected content stays encrypted by preserving the appropriate HLS key tags (EXT-X-KEY). Meanwhile, it leaves the ads unencrypted by setting the same HLS […]

Monetizing your HLS Video On Demand (VOD) assets couldn’t be easier using AWS Elemental MediaTailor. MediaTailor simply needs access to your HLS media asset, and an Ad Decision Server (ADS). Try it for yourself by following this tutorial we’ve made available via GitHub http://bit.ly/mediatailor-vod The tutorial will walk you through creating an AWS Elemental MediaTailor […]

Today’s media and entertainment (M&E) audiences want to access content anywhere at any time. They want choice regarding the format and on what device they consume media. And they expect personalization—to see only the content and advertisements that are most relevant to them. This eBook examines the one-click deployment solutions available from Amazon Web Services […]