AWS Media Blog

Category: AWS Elemental MediaTailor

Breakthrough products honored at 2022 NAB Show

Last week, NAB Show and Future’s leading media technology brands put forward awards to recognize the most significant and promising new products and technologies exhibited at the 2022 NAB Show. Amazon Web Services (AWS) received award wins for AWS Elemental MediaTailor Channel Assembly from both NAB Show and Broadcasting+Cable. NAB Show named Channel Assembly a Product of the […]

Read More

Part 2: How to optimize video and ad content delivery with AWS Elemental MediaTailor and Amazon CloudFront

This is the step-by-step configuration guide for the ad insertion workflow discussed in Part 1: How to optimize ad delivery with AWS Elemental MediaTailor. The instructions show HLS-based examples, but AWS Elemental MediaTailor—a channel assembly and personalized ad insertion service—supports both HLS- and DASH-based workflows. In this guide you will: Create a basic MediaTailor configuration […]

Read More
Figure: holistic view of OTT streaming solution with MediaTailor, various origin types, an ADS connection, and media types served through a CDN

Part 1: How to optimize ad delivery with AWS Elemental MediaTailor

This how-to blog series in three parts walks through the configuration of advanced features for ad insertion available with AWS Elemental MediaTailor. Links to each post are available and cross-referenced as the series progresses. Return to the AWS Media Blog in the coming days for additions to the series. Introduction: How to configure advanced features […]

Read More
Figure (alt text): holistic view of OTT streaming solution with MediaTailor, various origin types, an ADS connection, and media types served through a CDN

How to configure advanced features in AWS Elemental MediaTailor

This how-to blog series in three parts walks through the advanced features for ad insertion available with AWS Elemental MediaTailor. Links to each post are available and cross-referenced as the series progresses. Return to the AWS Media Blog in the coming days for additions to the series. AWS Elemental MediaTailor AWS Elemental MediaTailor is a […]

Read More

AWS for M&E Video Tutorials: Ad Prefetch with AWS Elemental MediaTailor

Introducing AWS for Media & Entertainment Video Tutorials, a series of short videos that cover best practices and actionable tips to build media workflows on AWS. In these on-demand videos, AWS media and entertainment experts answer common questions from customers and offer valuable insight about how to architect, deploy, and optimize your media workflows. Christer […]

Read More
This diagram shows MediaTailor using VMAP to insert preroll, midroll, and postroll ads.

Preparing your video library for AVOD OTT

Our customers with rights ownership to stream video-on-demand (VOD) content are monetizing their libraries in one of two ways: subscription-based VOD (SVOD) or advertising-based VOD (AVOD). With SVOD, they generate revenue from monthly subscriptions, letting their subscribers access and consume their content libraries for fixed fees. This model usually means that their subscribers can consume […]

Read More

Part 2: SCTE 35 signal conditioning in AWS Elemental Live

This is the second post in a two-part series. Read the first post here. It is quite common for AWS Elemental Live, which lets users encode live video on premises for events and 24/7 streams, to be used to deliver live streams into Amazon Web Services (AWS) for over-the-top (OTT) workflows and to distribute a […]

Read More

How to implement reliable dynamic ad insertion using AWS Media Services

During these peculiar times and with the accompanying difficulties of organizing live events, streaming of live proceedings, such as music concerts, sporting events, and linear television, has exploded since the beginning of the COVID-19 pandemic. An increased amount of content is available exclusively through over-the-top (OTT) live streaming on mobile phones and desktop browsers or […]

Read More

Introducing the Streaming Media Lens whitepaper for the AWS Well-Architected Framework

Today we are delighted to introduce the Streaming Media Lens, an Amazon Web Services (AWS) Well-Architected whitepaper. AWS Well-Architected provides a consistent approach for customers to evaluate architectures and implement scalable designs, and this whitepaper provides prescriptive guidance for customers to assess workloads and identify best practices to deploy video streaming workloads. Using the AWS […]

Read More

Creating virtual linear channels using AWS Elemental MediaTailor

Media companies continuously look for opportunities to increase revenue from content they already own, either by scheduling older content during nonpeak hours or by delivering premium content as video on demand (VOD). Although both methods bring revenue for high-demand content, they do not give companies the option to make the most of low-demand content—specifically, content […]

Read More