AWS Media Blog

Category: AWS Elemental MediaTailor

Secure media delivery at the edge on Amazon Web Services

Amazon Web Services (AWS) provides solutions for media distribution from encoding, packaging, and encryption using AWS Media Services, and broad distribution using the Amazon CloudFront content distribution network (CDN) for improved performance reaching the largest audiences. With the Secure Media Delivery at the Edge solution, customers can now add an easy-to-use and commonly supported solution to […]

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Create broadcast-quality CTV advertising with the Imagine Communications SureFire video ad server on AWS

This blog was co-authored by Dan Murray, Product Marketing Manager, Imagine Communications, and Raul Vecchione, Senior Partner Solutions Architect, AWS. With shifting market dynamics, streaming connected TV (CTV) services are becoming increasingly ad supported. To optimize the monetization of ad-supported streaming, media companies are looking to effectively deploy and use addressable advertising solutions that facilitate […]

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Deploying virtual linear OTT channels using AWS Media Services

This blog post details how to create virtual linear OTT channels that can sequentially deliver both video on demand (VOD) and live streaming video by defining a channel schedule in AWS Elemental MediaTailor using Channel Assembly. This stems from an increased customer need to provide free ad-supported television (FAST), which is rapidly gaining traction with consumers and, […]

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Automating VOD sources for AWS Elemental MediaTailor

AWS Elemental MediaTailor Channel Assembly makes it fast, easy, and cost-effective to build schedule-based streaming channels. For customers who have existing libraries of video content, it is more efficient to bulk add that content into MediaTailor so it can be incorporated into your channel’s schedule. In this post, I discuss how to use AWS Step […]

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Breakthrough products honored at 2022 NAB Show

Last week, NAB Show and Future’s leading media technology brands put forward awards to recognize the most significant and promising new products and technologies exhibited at the 2022 NAB Show. Amazon Web Services (AWS) received award wins for AWS Elemental MediaTailor Channel Assembly from both NAB Show and Broadcasting+Cable. NAB Show named Channel Assembly a Product of the […]

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Part 2: How to optimize video and ad content delivery with AWS Elemental MediaTailor and Amazon CloudFront

This is the step-by-step configuration guide for the ad insertion workflow discussed in Part 1: How to optimize ad delivery with AWS Elemental MediaTailor. The instructions show HLS-based examples, but AWS Elemental MediaTailor—a channel assembly and personalized ad insertion service—supports both HLS- and DASH-based workflows. In this guide you will: Create a basic MediaTailor configuration […]

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Figure: holistic view of OTT streaming solution with MediaTailor, various origin types, an ADS connection, and media types served through a CDN

Part 1: How to optimize ad delivery with AWS Elemental MediaTailor

This how-to blog series in three parts walks through the configuration of advanced features for ad insertion available with AWS Elemental MediaTailor. Links to each post are available and cross-referenced as the series progresses. Return to the AWS Media Blog in the coming days for additions to the series. Introduction: How to configure advanced features […]

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Figure (alt text): holistic view of OTT streaming solution with MediaTailor, various origin types, an ADS connection, and media types served through a CDN

How to configure advanced features in AWS Elemental MediaTailor

This how-to blog series in three parts walks through the advanced features for ad insertion available with AWS Elemental MediaTailor. Links to each post are available and cross-referenced as the series progresses. Return to the AWS Media Blog in the coming days for additions to the series. AWS Elemental MediaTailor AWS Elemental MediaTailor is a […]

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AWS for M&E Video Tutorials: Ad Prefetch with AWS Elemental MediaTailor

Introducing AWS for Media & Entertainment Video Tutorials, a series of short videos that cover best practices and actionable tips to build media workflows on AWS. In these on-demand videos, AWS media and entertainment experts answer common questions from customers and offer valuable insight about how to architect, deploy, and optimize your media workflows. Christer […]

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This diagram shows MediaTailor using VMAP to insert preroll, midroll, and postroll ads.

Preparing your video library for AVOD OTT

Our customers with rights ownership to stream video-on-demand (VOD) content are monetizing their libraries in one of two ways: subscription-based VOD (SVOD) or advertising-based VOD (AVOD). With SVOD, they generate revenue from monthly subscriptions, letting their subscribers access and consume their content libraries for fixed fees. This model usually means that their subscribers can consume […]

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