AWS Media Blog

Category: AWS Lambda

Watch now: PAOK TV streams football matches and more on AWS

One of the top football clubs in Greece, PAOK FC has a storied legacy with an ardent fanbase topping more than 1.5 million. In addition to winning on the pitch, the club also creates and delivers original content to its fan community via PAOK TV, which is widely available across digital platforms and devices. By […]

Read More

Case study: Cloudinary customers see 30% performance boost using CloudFront Functions

Cloudinary provides a complete media management solution for developers and marketers to optimize the delivery of media assets used on websites and apps. An AWS user since its inception in 2012, Cloudinary is also an AWS Partner. While Cloudinary’s customers were already achieving optimized performance through fast content delivery network service Amazon CloudFront, adding serverless edge scripting […]

Read More

Watch now: HBO Max uses canaries on AWS for outside-in validation

Stand-alone streaming platform HBO Max entertains global audiences of all ages with HBO programing, blockbuster movies, and original content, with its international subscriber base topping 73 million. Responsible for building tools for operational visibility and fraud mitigation, HBO Max’s operational experience team created a solution for internal stakeholders to easily see the status of the […]

Read More

Enable Microsoft Smooth Streaming to resource-constrained devices using Lambda@Edge and AWS Elemental MediaPackage

AWS Elemental MediaPackage is a highly scalable video origination and just-in-time packaging service. Using either a live HLS input from an encoder such as AWS Elemental MediaLive or media files from Amazon Simple Storage Service (Amazon S3), the service packages video content with optional encryption to HLS, DASH-ISO, CMAF and Microsoft Smooth (MSS) formats. The majority […]

Read More

Guest post: Modernizing NASCAR’s multi-PB media archive at speed with AWS Storage

The sanctioning body for American auto racing, the National Association for Stock Car Auto Racing (NASCAR) has amassed a vast content library of video, audio, and image assets since it was founded in 1948. Each year, its archive continues to grow by 1.5 PB – 2 PB of data, making managing its legacy LTO tape storage unwieldy. […]

Read More

Part 2: Contextualized viewer engagement and monetization for live OTT events

This is the second in a series of blog posts about contextualized viewer engagement and monetization for live over-the-top (OTT) events. This post describes in technical terms how to use Amazon Web Services (AWS) to drive contextualization and deeper viewer engagement for live event streams. Click here to read the first post in the series. […]

Read More

Cloud rendering using Pixar’s Tractor on AWS

Rendering is the process of converting 3D models into 2D images that can be displayed on screen and is a critical part of making almost any movie these days. Rendering is resource-intensive, requiring powerful computational processing. With 8K resolution coming online, the demand for compute resources for rendering is at an all-time high. When the […]

Read More
In this diagram, two types of feeds are processed. First, the live RTMP feed from the game court is processed by the media pipeline using AWS Elemental MediaLive and MediaConvert services to create video clips. Second, Hawk-Eye and statistical feeds are pushed into Amazon Kinesis streams. Lambda processes these events and stores them in Aurora Serverless Postgres database.

How Infosys reimagines the game of tennis using AWS

This post has been co-authored by Rohit Agnihotri, Chief Architect of Infosys Tennis Platform, and Satheesh Kumar, Principal Solutions Architect at AWS Infosys is a global leader in next-generation digital services and has developed innovative solutions to engage stakeholders in the sports ecosystem. Infosys is the official digital innovation partner for major tennis events like the […]

Read More

Economia migrates to AWS for accelerated development

Economia is one of the largest media houses in the Czech Republic. Although news is its main focus, the company also maintains a large online portal that receives more than five million visitors each month. As a traditional media house, the company had a sizable on-premises infrastructure for operations, which slowed hardware provisioning and made […]

Read More

Case Study: Magnetic Asia keeps entertainment alive with live streaming services on AWS

Magnetic Asia is a Hong Kong-based events management and production company offering end-to-end services. When the pandemic struck in 2020, Magnetic Asia expanded its business to build live streaming events platform Total Streaming and complementary virtual ticketing solution Total Ticketing. Initially, Magnetic Asia’s engineers spun up instances from scratch using virtual machines on Amazon Elastic Compute Cloud (Amazon […]

Read More