Category: Sports

A first-of-its-kind interactive platform, Next Gen Trends is free to all fans, and goes beyond the box score to show the strategic identity of every team and the trends reshaping the league. Every NFL team has a fingerprint, a play style all its own, and it shows up on every single snap. Watch a team […]

The ninth annual Big Data Bowl, the NFL’s flagship analytics competition, is taking a new direction. For the first time, participants will work with data that spans the full arc of a player’s journey into the NFL, combining college statistics, player tracking data from the NFL Scouting Combine, and Next Generation (Next Gen) Stats from their rookie seasons. The challenge is to find the connections that link what a player does before the league to what they do after they arrive. Join the 2027 Big Data Bowl and start exploring the data.

Every July, National Basketball Association (NBA) rookies make their debut at Summer League in Las Vegas. When the basketball universe made its annual pilgrimage to Vegas in 2025, the players weren’t the only ones stepping into a new system under pressure.

F1 worked with AWS to migrate petabytes of footage from ageing tape robots, in multiple formats and proxy files, into Amazon Simple Storage Service (Amazon S3) alongside the live footage from every new race. That gave the sport one durable home for its heritage: the F1 Video Archive. In April 2026, F1 upgraded the archive with a new Media Archive Discovery system. Working with Amazon Web Services (AWS), the team added Amazon Bedrock in a deliberately narrow role: a layer that reads a request in plain language, works out what it means, looks up any facts it depends on, and turns it into a precise search the archive can retrieve.

In this post, we share how the PGA TOUR automated their approach with an AI-powered profanity detection and filtering system built on Amazon Transcribe. The solution meant that experienced production staff could take on higher value creative and technical roles while improving detection speed and consistency.

In this blog post, learn how WNBA Inside the Game powered by Amazon Web Services (AWS) is bringing its AI-powered basketball intelligence platform to the WNBA for the first time, giving fans, broadcasters, and teams a deeper, more precise understanding of how the game is played and won.

NFL IQ’s conversational approach to football data replaces tool navigation with natural conversation across stats, models, and team insights so fans get instant answers. Every NFL offseason runs on data. Player tracking from NFL Next Gen Stats, draft models, free agency movement, roster construction, and historical comparisons all feed into how teams evaluate decisions. Over […]

In a sport where every stroke, statistic, and storyline unfolds in real time across hundreds of players and thousands of fans, the PGA TOUR is rewriting the rules of sports content. In this blog post, we’ll describe how PGA TOUR uses Amazon Bedrock to address the fundamental challenges facing modern sports organizations in delivering timely, […]

The biggest decisions in the National Football League (NFL) don’t always happen under stadium lights. More often, they’re made weeks later — when scouts are replaying drills frame by frame, analysts are running probability models late into the night, and front offices are weighing roster needs against contract markets and draft boards. By the time […]

Traditional basketball statistics capture what happened—points, rebounds, assists—but miss the context that determines game outcomes. A missed shot that draws three defenders and creates an open corner three-pointer generates zero points for the passer in the box score yet fundamentally shifts win probability. A rebound is a rebound in the box score, whether it’s a […]