AWS for M&E Blog

Category: Sports

Crunching the numbers with Next Gen Stats: Unveiling the impact of defensive pressure in the NFL

Pressure Probability introduces a dynamic measure of pressure magnitude in the NFL, capturing factors such as distance from the quarterback, speed, and the quarterback’s movement. The result? A numerical representation of how much duress a quarterback faces over time on each play. Football is a game of strategy, athleticism, and split-second decisions. The rush of […]

Tackling Next Gen Stats: How AWS is using AI to advance sports analytics with the NFL

Football, a sport of strategy, athleticism, and heart-pounding moments, has always been a game of numbers. Beyond the touchdowns, sacks, and interceptions, there’s a world of hidden metrics that shape the dynamics of each play. We sat down with the AWS Generative AI Innovation Center (GAIIC) to unveil the intricacies behind ‘Pressure Probability,’ the latest AI-powered […]

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Remote sports commentary made easy with Spalk and AWS

This blog was coauthored by Michael Prendergast, CTO and Co-Founder, Spalk. Introduction A compelling sports broadcast is built on storytelling and commentators are the guides to these stories, helping viewers experience the narratives playing out on screen. Only recently have commentators enjoyed the flexibility of working remotely, allowing them to broadcast for leagues around the world […]

Max Verstappen, Oracle Red Bull Racing #1, leads Carlos Sainz Jr, Ferrari #55, and the rest of the field into turn one at the start of the Formula 1 AWS Gran Premio de Espana at Circuit de Barcelona-Catalunya on 4 June 2023. Credit: Getty Images.

How Formula 1 uses AWS to leverage remote operations and production for the Abu Dhabi Young Driver Test

This blog post was co-authored by Ryan Kirk, Cloud Architect and Cloud & DevOps Team Manager, Formula 1. Introduction As the Lead Cloud Architect and Team Manager at Formula 1, I am responsible for cloud engineering, DevOps, and on-premises Kubernetes platforms. A big part of my team’s function is looking at leveraging cloud technology to […]

Loupe cards and mobile phone

Loupe live shopping platform upgrades user experience with Amazon IVS

Designed for card collectors, live e-commerce platform Loupe connects buyers with small businesses across the US to provide on-demand access to sports cards 24/7. Loupe focuses on fostering a community through real-time chat and big, exciting, memorable moments. After completing a thorough vetting process, vendors can live stream sales via the platform, which supports web, […]

Carlos Sainz Jr, Ferrari #55, during the Formula 1 AWS Gran Premio de Espana Practice 3, at the Circuit de Barcelona-Catalunya on 3 June 2023. Credit: Getty Images.

How Formula 1 drove cloud expertise to accelerate the future of motorsports

Neil Ralph, AWS Principal Sports Partnership Manager reflects on five years of working with Formula 1 in a conversation with Chris Roberts, F1 Director of IT, who spearheaded the organization’s cloud transformation journey. Carlos Sainz Jr, Ferrari #55, during the Formula 1 AWS Gran Premio de Espana Practice 3, at the Circuit de Barcelona-Catalunya on […]

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Ball trajectory tracking in sports broadcast videos using AWS machine learning

In the past few years, professional sports has applied machine learning (ML) in ways that revolutionize game analysis, accelerate innovation, and improve fan experiences. For instance, NFL Next Gen Stats uses machine learning and data analytics to boost accuracy, speed, and insights in real time to enhance viewing experiences. NHL Face-off Probability uses ML-driven data […]

Close up of basketball going through hoop

Inside the arc: The Toronto Raptors’ journey from on-premises compute to AWS for novel player insights

This post is authored by Devin Pleuler, Senior Director of R&D at Maple Leaf Sports & Entertainment (MLSE), and Ari Entin, Principal of AWS Sports Marketing Communications. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.  Introduction In […]

Photo of NASCAR race track with cars lined up at starting line

Accelerating Motorsports: How NASCAR delivers real-time racing data to broadcasters, racing teams, and fans

This blog post was co-authored by Chris Wolford, Managing Director, Event & Media Technology at NASCAR. Introduction The National Association for Stock Car Auto Racing (NASCAR) has a rich history that dates back to the late 1940s. Over the years, NASCAR has become one of the most popular motorsport organizations in the world, giving fans […]

Hockey players on ice engaging with the goalie.

Opportunity Analysis gives new insight into the quality of a shot

This brand new analytic, part of National Hockey League (NHL) EDGE IQ powered by Amazon Web Services (AWS), uses a novel machine learning (ML) model that analyzes millions of historical and real-time data points to show fans how difficult a shot was at the moment of release, calculated just seconds after the play.  Imagine you’re […]