Category: Sports

More than 55,000 media and entertainment professionals from 160 countries gathered in Las Vegas for NAB Show 2025. At this year’s event, Amazon Web Services (AWS) served up new innovations, industry announcements, and memorable moments at the show. Creating. Connecting. Captivating. As the road to convergence starts with data and scalability, the AWS booth featured […]

This blog was co-authored by David Provan, Principal Architect, and Trey Pezzetti, Product Manager, PGA TOUR. Professional golf presents unique broadcasting challenges with tournaments featuring up to 144 players, competing across 100-150 acres, with 18 holes representing 18 fields of play. Over multiple days this can total over 10,000 shots captured daily. These challenges become […]

This post is co-authored by Ruth Buscombe-Divey, AWS Motorsports Ambassador and Technical Advisor and Race Strategist at Formula 1. In the high-octane world of Formula 1® (F1), where milliseconds separate triumph from defeat, data isn’t just valuable—it’s the invisible force reshaping the sport itself. Since 2018, F1 and Amazon Web Services (AWS) have innovated together […]

Every year, the National Football League (NFL) Scouting Combine brings together hundreds of the most promising college football prospects to showcase their abilities through a series of physical and mental tests. While individual drill results—like 40-yard dash times or bench press repetitions—provide valuable data points, synthesizing this information into actionable insights presents a significant challenge. […]

The NFL’s Next Gen Stats Combine IQ system, powered by AWS and Amazon QuickSight, transforms athlete performance data into meaningful insights through real-time tracking, sophisticated analytics, and machine learning models that predict player success probabilities for scouts, teams, and fans following the NFL Combine.

The highly anticipated 4 Nations Face-Off (February 12-20, 2025) doesn’t just showcase international hockey excellence—it also highlights the future of hockey analytics. NHL EDGE IQ analytics powered by Amazon Web Services (AWS) machine learning help transform how fans experience the game. Breaking down Ice Tilt Watch as Stathletes’ CEO Meghan Chayka and NHL’s Brant Berglund […]

Behind every gravity-defying catch and over-the-top tackle, a team of engineers and data scientists work tirelessly to bring National Football League (NLF) fans closer to the on-field action. One of the latest NFL analytics implementations is a sophisticated generative AI system built on Amazon Web Services (AWS). Its creation and deployment is one of the […]

Football fans have an incredible ability to recall specific moments—game-winning touchdowns, crucial interceptions, and spectacular catches. However, for National Football League (NFL) media producers tasked with finding these specific plays in a sea of thousands of games and millions of plays, it’s like searching for a needle in an ever-growing haystack. What might seem like […]

Enhanced story identification enables production team to create a more immersive fan experience. On a FORMULA 1® (F1) race day, the broadcast control room is pressure-packed as production personnel seek to keep pace with all the action on the track and behind the wheel to relay impactful stories to viewers around the world. On track, […]

See how NFL stars Maxx Crosby, Josh Allen, and DK Metcalf used AWS generative AI to design cause-focused cleats—and now you can too The National Football League’s (NFL) “My Cause My Cleats” initiative has fused sports and philanthropy since 2016, inviting fans to connect with players’ personal causes displayed on custom-designed cleats. This year, the […]