AWS for M&E Blog

Category: Sports

Inside the NFL’s innovative fan data platform powered by AWS

Discover how the NFL uses AWS technology to transform fan engagement, offering personalized experiences and real-time insights through a cutting-edge data platform. When Paul Ballew became Chief Data & Analytics Officer at the National Football League (NFL) in 2021, one of his key priorities was to develop a unified view of the League’s fans across […]

Managing the history of the NFL

With such an abundance of National Footb­all League (NFL) programming available to modern fans, it’s easy to forget that coverage was once limited to game day broadcasts. Since launching in 2003, NFL Media has evolved into a sports entertainment powerhouse, publishing content through its own and partner channels, and a direct-to-consumer app. In addition to […]

Maple Leaf Sports & Entertainment gains an edge with an assist from AWS

This blog is co-authored by William Reyes, Data Engineer, MLSE, Sport Performance Lab. How MLSE developed a cloud-based rapid prototyping solution to reduce time-to-insight In the dynamic world of professional sports, analytics and data-driven decision-making offer competitive advantage to sports teams and leagues. New avenues for competitive advantage have emerged as the varieties of performance […]

AWS brings generative AI to the FORMULA 1 AWS GRAND PRIX DU CANADA 2024

This year, Amazon Web Services (AWS) debuts the first-ever generative AI-inspired trophy at the FORMULA 1 AWS GRAND PRIX DU CANADA 2024 June 7 – 9 in Montreal, Canada. AWS designers and marketers collaborated with FORMULA 1 (F1) and the AWS Generative AI Innovation Center to explore trophy designs that capture the elegance of F1 […]

How Warner Bros. Discovery uses audio analysis to improve data accuracy and enrich the fan experience

This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. In this blog post, we explain how Warner Bros. Discovery (WBD), a global media and entertainment company, used serverless components from Amazon Web Services (AWS) to improve […]

How generative AI is changing the game

At the National Association of Broadcasters (NAB) Show 2024, held annually in Las Vegas, Nevada, generative artificial intelligence (AI) was a prevailing theme—from technology demonstrations to speaking sessions, interactive installations, and more. On the NAB Main Stage, Thursday Night Football’s Kaylee Hartung led a lively generative AI-focused session comprising panelists Amazon Web Services (AWS) Vice President of AI Products Dr. Matt Wood, AWS Global Leader of Strategic Business Development for Sports Julie Souza, NFL Deputy CIO Aaron Amendolia, and PGA TOUR Senior Vice President of Digital Operations Scott Gutterman.

Bundesliga boosts app engagement with Shorts powered by Amazon Personalize

Millions of Bundesliga (also known as Deutsche Fußball Liga or DFL) fans from around the world rely on the German soccer league’s official Bundesliga App for insights into real-time match statistics, in-depth player and club profiles, and more. Fans use it daily to follow their favorite team and players—especially during a match. The app is […]

How Swimming Australia uses machine learning for real-time training pool analytics with AWS Panorama

In this blog post, we explore how Swimming Australia uses AWS Panorama from Amazon Web Services (AWS) to perform real-time computer vision (CV) inference at the edge with state-of-the-art computer vision models. We describe how to integrate an end user application with AWS Panorama along with the rationale for design strategies and their impact. This solution features services such as AWS Panorama for machine learning (ML) at the edge, Amazon Simple Queue Service (Amazon SQS) for messaging, Amazon Kinesis Video Stream for video streaming, and AWS App Runner for the end user application.

NHL breaks the ice with cutting-edge live cloud production powered by AWS

Live sports production has followed the same formula for decades. To send broadcasts out to fans, production teams have relied on massive production trucks to distribute game feeds from arenas to a fixed control room with workstations and production gear. The National Hockey League (NHL), one of the biggest sports leagues worldwide, is shaping the […]

Warner Bros. Discovery Sports implements further live cloud-based production using AWS

Warner Bros. Discovery (WBD) Sports Europe, a group of television networks including TNT Sports and Eurosport, broadcasts a wide range of sports coverage across the continent, including some of the world’s most watched events. Starting several years ago, WBD Sports decided to take bold steps to migrate its legacy media workflows to the cloud, which […]