AWS for M&E Blog

Category: Amazon SageMaker

Super slow motion video creation using generative AI on AWS

Slow motion video is an integral part of media productions, particularly sports broadcasting, that provides viewers with an enhanced experience. Capturing action in slow motion allows the audience to see details not possible to observe at full speed. However, recording real-time video at high frame rates requires expensive specialized cameras. Even then, extreme slow motion […]

Creating bespoke customer engagement with ThinkAnalytics using generative AI on AWS

This blog was co-authored by Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. ThinkAnalytics is an AWS ISV partner specializing in personalized content discovery, metadata, viewer insight and targeted advertising for media and entertainment. ThinkAnalytics provides AI-powered personalized content recommendations for media companies. Its products are used by major broadcasters and streaming services globally. To […]

Create super resolution for legacy media content at scale with generative AI and AWS

Introduction Today, media and entertainment companies own a large number of legacy media content that was created in low or standard resolutions before high-resolution technology was available—for instance, movies, television shows, music videos, and sports highlight clips. Given today’s advancements in display technology, it’s common for audiences to demand video content to be delivered in […]

Behind the scenes: AWS real-time architecture for Bundesliga Match Facts

This blog was co-authored by Alexander Smirnoff, Senior Cloud Applications Developer, and Kirill Serykh, Data Scientist, from Sportec Solutions AG. Figure 1: Bundesliga Match Facts showing real-time in-game statistics Bundesliga, Germany’s premier football league, uses Amazon Web Services (AWS) to deliver near real-time statistics and in-depth in-game insights called Bundesliga Match Facts (BMF). These statistics […]

AWS and NHL unveil new NHL EDGE IQ Ice Tilt metric to help measure momentum during the game

Ice Tilt helps crack the code on how action on the ice translates to momentum shifts within the game While traditional stats like goals scored and save percentage are straightforward to track, more nuanced aspects of a hockey game have been deemed immeasurable – until now. For the first time ever, the National Hockey League […]

IMG ARENA predicts golfer performance with Amazon SageMaker

In an era of advanced analytics, fans of professional sports expect more than subjective commentary as part of the viewing experience. They seek data-driven insights, which is where company IMG ARENA (IMGA) excels. Harnessing the power of official sports data to deliver fan-centric experiences, IMGA has helped rights holders, the media, and betting industries offer […]

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Generative AI assists creative workflows with inpaint eraser and Amazon SageMaker

Introduction Generative AI is transforming how content is created and consumed. Media & Entertainment (M&E) companies face growing demand for personalized and engaging content to serve their audiences across multiple channels. Models like Stable Diffusion, where images and video can be generated with just a simple text prompt, allows businesses to leverage generative AI as […]

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Video summarization with AWS artificial intelligence (AI) and machine learning (ML) services

Publishers and broadcasters recognize that short video clips are effective in gaining attention from younger viewers, many of whom are enthusiasts of short form content on platforms like TikTok. If companies in traditional M&E industries can efficiently generate short video clips from original content and distribute them across various social media platforms such as Facebook, […]

Carlos Sainz Jr, Ferrari #55, during the Formula 1 AWS Gran Premio de Espana Practice 3, at the Circuit de Barcelona-Catalunya on 3 June 2023. Credit: Getty Images.

How Formula 1 drove cloud expertise to accelerate the future of motorsports

Neil Ralph, AWS Principal Sports Partnership Manager reflects on five years of working with Formula 1 in a conversation with Chris Roberts, F1 Director of IT, who spearheaded the organization’s cloud transformation journey. Carlos Sainz Jr, Ferrari #55, during the Formula 1 AWS Gran Premio de Espana Practice 3, at the Circuit de Barcelona-Catalunya on […]

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Ball trajectory tracking in sports broadcast videos using AWS machine learning

In the past few years, professional sports has applied machine learning (ML) in ways that revolutionize game analysis, accelerate innovation, and improve fan experiences. For instance, NFL Next Gen Stats uses machine learning and data analytics to boost accuracy, speed, and insights in real time to enhance viewing experiences. NHL Face-off Probability uses ML-driven data […]