Category: AWS Clean Rooms

Introduction Companies and businesses of all sizes across industries now consider acquiring data-driven insights from their customer base as a key priority. Sports entities (teams, leagues, sport broadcasters and partners) are no different. Understanding their global, diverse, and distributed fan-bases is critical to their business strategies. Sports fans interact with their favorite sports and teams […]

Late last year, AWS for Media & Entertainment (AWS for M&E) launched a new solution area focused on monetization. Through a combination of purpose-built AWS services and Partner offerings, AWS monetization solutions for M&E enable customers to simplify and modernize their advertising, licensing, subscription and marketing technology strategies, increase revenue across viewing platforms, and build […]

With the announcement of the AWS for M&E Monetization solution area, Amazon Web Services (AWS) demonstrates new monetization solutions at IBC 2023 that enable media companies to maximize advertising revenue and drive customer engagement across platforms and channels. Ten AWS and AWS Partners feature solutions spanning the end-to-end media advertising lifecycle on stand 5.C90 at […]