AWS for M&E Blog

Category: Generative AI

Riding the wave of industry disruption in VFX and animation

Any industry that relies on technology inherently deals with disruption, and this includes the media and entertainment. What’s less definitive is how frequently waves of change occur and what impact they may have. Each new technological advancement can present challenges and opportunities, a theme that was readily apparent at a recent Amazon Web Services (AWS) for Media & Entertainment Symposium panel featuring VFX and animation industry leaders. The group came together to discuss the most pressing industry-wide disruptions, including the rapid emergence of generative artificial intelligence (AI), and predictions for the year ahead.

Analyzing and tagging video for optimal ad targeting and placement

Introduction The quantity of video content is expanding rapidly, driven by both professional publishers and the contributions of social media users. As users increasingly demand content that resonates with their interests, the role of recommendation engines becomes critical. For video, these engines rely on rich meta-information to deliver relevant suggestions. However, the sheer volume of […]

Highlights from NAB Show 2024

More than 61,000 media and entertainment (M&E) industry professionals from 163 countries gathered in Las Vegas, Nevada, earlier this month to network, explore emerging technologies, and discuss the trends shaping the future of content production, delivery, and monetization at NAB Show 2024. Amazon Web Services (AWS) pulled out all the stops for the show, including […]

Generative AI assists creative workflows with text-guided inpainting and outpainting using Amazon Bedrock – Part 2

Generative AI offers exciting new possibilities for creatives. In this blog series, we explore different generative AI models for image editing. In Part 1, we developed an AI-powered eraser using Segment Anything Model (SAM) and Big LaMa model hosted on Amazon SageMaker. In just a few clicks, we can remove any unwanted objects from an image. […]

Low code workflows with AWS Elemental MediaConvert

AWS Elemental MediaConvert provides broadcast-grade video and audio file transcoding that customers can automate with code to suit their media workflows. With optimized integration for AWS Step Functions in MediaConvert, it is now possible to orchestrate using the low-code visual tool Workflow Studio. This makes building and customizing media workflows accessible even with limited coding experience. This blog post […]

The next generation of media intelligence with Guidance for Media2Cloud on AWS version 4.0

We are pleased to announce the official release of Guidance for Media2Cloud on AWS version 4.0. This release offers enhancements that assist Amazon Web Services (AWS) customers in monetizing their media archives, generating content metadata more cost effectively, and leveraging generative AI to produce new kinds of content metadata. The new version of Media2Cloud still […]

New AWS monetization solution demonstrations at NAB Show 2024

The Amazon Web Services (AWS) for Media & Entertainment Monetization solution area provides services and solutions to help media and entertainment companies deliver, optimize, and monetize their content across multiple platforms and channels, increasing revenue streams and creating more efficient monetization of their content assets. The 2024 NAB Show kicks off April 13 in Las […]

Ensuring media authenticity, traceability, and integrity by running C2PA on AWS

Tracking content provenance is a necessity for media companies, particularly with the advent of generative artificial intelligence (generative AI). Provenance metadata is critical for the following reasons: Ensure that content production and distribution is consistent with digital rights Track ownership so that content is stored and monetized properly Combat the spread of misinformation by providing […]

AWS to showcase live broadcast workflows, generative AI, and more at NAB 2024

As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show’s motto, ‘Where Content Comes to Life,’ with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, […]

Super slow motion video creation using generative AI on AWS

Slow motion video is an integral part of media productions, particularly sports broadcasting, that provides viewers with an enhanced experience. Capturing action in slow motion allows the audience to see details not possible to observe at full speed. However, recording real-time video at high frame rates requires expensive specialized cameras. Even then, extreme slow motion […]