AWS for M&E Blog

Category: Amazon Rekognition

Analyzing and tagging video for optimal ad targeting and placement

Introduction The quantity of video content is expanding rapidly, driven by both professional publishers and the contributions of social media users. As users increasingly demand content that resonates with their interests, the role of recommendation engines becomes critical. For video, these engines rely on rich meta-information to deliver relevant suggestions. However, the sheer volume of […]

Streamlined sports: Empowering youth athletes through live streams, highlights, and AI with IOIO and AWS

HiLYTE is an all-in-one digital platform dedicated to creating premier digital experiences through grassroots sports events and seasons. The company aims to make better technology available for all youth sporting organizations by creating contextual, personalized experiences using thousands of pieces of media. Providing an end-to-end digital ecosystem for participants and spectators in two of the […]

The next generation of media intelligence with Guidance for Media2Cloud on AWS version 4.0

We are pleased to announce the official release of Guidance for Media2Cloud on AWS version 4.0. This release offers enhancements that assist Amazon Web Services (AWS) customers in monetizing their media archives, generating content metadata more cost effectively, and leveraging generative AI to produce new kinds of content metadata. The new version of Media2Cloud still […]

On-screen computation time using machine learning tools from AWS

For linear broadcast television, it is common to rerun successful programs to fill available time slots. Often, episodes may need to be edited down and, at times, entire scenes may need to be removed to conform to an allotted time slot. This creates complexity because under a particular type of contract, artists have performance rights […]

Source monitoring for AWS Elemental MediaLive via Amazon Rekognition

Introduction AWS Elemental MediaLive is a broadcast-grade video encoder with a comprehensive suite of metrics that can be monitored for stream quality and health, along with a full set of alerts that can be acted upon to ensure the best viewer experience. There are scenarios where a source is present on a MediaLive input but the […]

New Zealand Cricket taps Imagen and AWS to score big with fans and partners

Cricket’s fanbase is burgeoning worldwide, especially with the sport returning to the Summer Games in 2028 for the first time since 1900. While the bat-and-ball game is popular in the UK, Australia, India, and South Africa, New Zealanders have also developed a passion for it, thanks to efforts by New Zealand Cricket (NZC). This governing […]

Analyze content using AWS Elemental MediaLive thumbnails with Amazon Rekognition

Amazon Web Services (AWS) recently launched a Thumbnail Image Preview feature as part of the AWS Elemental MediaLive service. This new feature not only provides a mechanism for quality control of live content, but also enables integration with media analysis services, like Amazon Rekognition, to automate content review and validate workflows. MediaLive automatically generates thumbnails […]

Unleash creativity at the speed of automation: Streamline story creation using AI and the cloud

This blog was co-authored by Eric Chang, Marketing Advisor, TVU Networks. Introduction Today’s audiences want engaging video content across platforms. To meet this demand, broadcasters must quickly turn live and recorded video into compelling stories. AI-powered tools like TVU Search help them efficiently find and utilize content to accelerate story creation. This blog explores how […]

Video monetization with Amazon IVS

Live video streaming is increasing globally, and more companies now offer this interactive format to users across a multitude of industries. According to Statistita, online video recorded an audience reach of around 92 percent among internet users worldwide in the first quarter of 2023. Amazon Interactive Video Service (Amazon IVS), a managed service that enables […]

How FOX teamed up with AWS for AI-powered highlights

Groundbreaking Recap Feature, Catch Up With Highlights, Built with Amazon Media Replay Engine (MRE) With the digitization and continued advancement of broadcast delivery technology, sports fans have come to expect a dynamic viewing experience. Whether streaming a game live or recording to view on-demand, audiences are increasingly looking for standout elements in the coverage of […]