AWS Media Blog

Category: Amazon Rekognition

Maximize the potential of AI for media workflows with Accurate.Video from Codemill

Authored by Neil Anderson, Project Consultant at Codemill. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.   Over the last year, consumer demand for video content has exploded. According to Research and Markets, the global video streaming […]

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Discovery, Inc. is serving up content for the consumer with Food Network Kitchen

Today, Discovery Inc. is bringing some much-needed culinary camaraderie into kitchens around the world through Food Network Kitchen. The subscription-based app offers home-bound foodies the chance to cook alongside celebrity chefs. Food Network Kitchen offers a hands-free cooking experience via Amazon’s voice technology and access to a large selection of live and on-demand cooking classes, […]

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Identifying opportunities to place overlay advertisements in video content

Overlay advertisements (also called banner advertisements) are often used during a broadcast to promote related or upcoming shows, or for general third-party advertisements. They are typically displayed in the lower third of the screen (overlapping the broadcast video), and disappear after a few seconds. Although these can be effective tools for building awareness about new […]

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[Updated 1/4] re:Invent Week 1: Watch Media & Entertainment sessions on-demand

The following is a small sample of the sessions that happened during week 1 of re:Invent 2020 we think M&E Attendees will appreciate; we also have recaps of week 2 and week 3. Click the links provided under the session details to watch on-demand. To see what’s coming in the next weeks and get more […]

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Successful innovation for ESSENCE as Starchive and AWS help deliver the 2020 ESSENCE Festival of Culture

This post is co-authored by Jack Wenzinger, AWS M&E Partner SA, Ken Shek, Sr. ML Specialist SA, and Richard Averitt, CEO of Starchive. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. ESSENCE Communications is a media, technology, […]

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[Updated 3/15/2021] Inserting ad breaks into video content using Amazon Rekognition, AWS Elemental MediaConvert and AWS Elemental MediaTailor

Customers are often overwhelmed with the amount of undifferentiated heavy-lifting involved in preparing their media for monetization and streaming. The traditional ad insertion process is repetitive, error-prone, and time-consuming, and ads are inserted in a non-intrusive way so that the attention of the audience is not disturbed when presented with ad content. A cloud-based monetization […]

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Image showing AWS Content Analysis workflow

Introducing the AWS Content Analysis Solution

The AWS Content Analysis solution is a fully automated content-based video search engine. It quantifies video content using AI services from AWS for computer vision and speech analysis, then catalogs videos so users can browse video collections according to specified search criteria. This solution provides automation that can dramatically reduce the human involvement needed to catalog video archives for search.

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How to use Amazon Rekognition video for product placement in video

How to use Amazon Rekognition Video for product placement in video

Product placement in video is not a new concept. In fact, the first occurrence is in 1927 when the first movie to win a Best Picture Oscar (Wings) has a scene where a chocolate bar is eaten, followed by a long close-up of the chocolate’s logo. Imagine if viewers in 1927 could right there and […]

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New – Streamline media analysis tasks with Amazon Rekognition Video

Amazon Rekognition Video is a machine learning (ML) based service that can analyze videos to identify objects, people, faces, text, scenes, and activities, as well as detect any inappropriate content. Starting today, you can streamline media analysis tasks by automating the detection of black frames, end credits, shot changes, and color bars using Amazon Rekognition […]

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AWS Insights highlights APN partner launch announcements

Today, thousands of media professionals are tuning into the AWS Insights Online Conference, a virtual event featuring strategies and solutions for M&E workloads across multiple keynotes and three session tracks. As a part of this in-depth learning event, the AWS Partner Network (APN) team covers 27 recent launches and API/SDK integrations made by APN media partners across […]

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