AWS Media Blog

Category: Amazon Rekognition

Vroom! NASCAR Puts Fans in the Race with AWS Media Services

Just about every weekend between February and November, NASCAR thrills U.S. motorsports enthusiasts with some of the highest-horsepower racing action around. The sights, sounds, smells, and experiences of U.S. stock car racing are unlike any other: race cars reaching nearly 200 miles per hour (322 km/h); engines revving past 9,000 rpm; exceeding three G-forces in […]

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Sky: Something New at the Royal Wedding

This article originally appeared in FEED Magazine, Issue 07. Audiences love a love story, especially one that ends in a wedding. A year ago, in May 2018, one young couple’s nuptials became the UK’s biggest media event. The excitement around the wedding of Prince Harry and Meghan Markle extended well beyond the UK – almost […]

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Extracting Intelligence from Corporate Streaming using Machine Learning

With nearly one million minutes of video content forecasted to pass through global IP networks each second by 2021, ensuring that video traffic — especially video produced and consumed by company employees — is valuable, actionable, and personal becomes critical to that company’s success1. Companies today create live and on-demand videos for many purposes, including […]

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How-to: Capturing and Amplifying User Engagement through Real-Time Sentiment Analysis

Often times in the evening, I come across a random television commercial that has nothing to do with my interests and it totally missed the mark. Several weeks back, I began thinking, what if there was a way for advertisers to be able to dynamically adjust content based on how I was feeling? What if […]

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The New World of Watching Machine Learning-Enhanced Streaming Sports

Gone are the days when watching sports on television meant turning on the one and only broadcaster which owned the rights to televise an event. Several sports-specific OTT offerings have launched in the last year with broadcasters realizing that sports are the last bastion of streaming video for which viewers are willing to pay a […]

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New Case Study: National Geographic Speeds Innovation with Serverless Computing on AWS

In this case study, learn how National Geographic leveraged AWS serverless and machine learning services to build the mobile-native National Geographic App, a searchable portal to the company’s multimedia content catalog going back over 130 years. “We have 130 years of valuable content that is relevant and useful today, but only if it’s accessible and […]

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Guest Post from Dalet Digital Media Systems: Making Media Businesses Smarter: AI, Cloud and Workflow Orchestration

By Arnaud Elnecave, VP Marketing, Dalet In today’s fast-paced and ultra competitive media landscape, the ability to respond rapidly to evolving consumer demands and grasp opportunities for new revenue forms as they arise is key to sustainable success. For most organizations, this mandate for greater business agility drives a direct need for a deep transformation […]

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What’s in Your S3 Bucket? Using Machine Learning to Quickly Visualize and Understand Your Media Files in S3

As organizations make their transition to the AWS cloud, they often find themselves asking the question “what’s in that AWS S3 bucket?”  In an environment where leadership teams expect fast answers from IT, how do you dissect an S3 bucket with ten terabytes and hundreds of thousands of audio files or documents without a way […]

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Start Building: Make Content Archives Searchable by On-camera Talent, Dialog, Activity, and More With This New Solution from AWS

For news, sports, and other content owners with vast media archives, your content library is only as valuable as it is discoverable and searchable. For example, a sports producer looking to create a highlight reel around a specific player would need to sit through hours of game tape to find the specific moments of that […]

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Transforming the Video Experience with AI: Granular Personalization at Scale

When consumers browse content in any video service, the program artwork is a large factor in what they choose to watch. There are a few generalizations we can make when it comes to generating appealing artwork. For example, according to research done by Netflix, images that have expressive facial emotion conveying the tone of the […]

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