Category: Media Services

This article originally appeared in FEED Magazine, Issue 12. Server-side ad insertion is becoming a more valuable way of delivering advertising – and with cloud-based tools, one that’s becoming easier to implement The great benefit of targeted advertising is the ability to offer the viewer something that is going to be attuned to his or her […]

This article originally appeared in FEED Magazine, Issue 14. One of the leading press institutions in the world, The Washington Post, has an impressive legacy of print newspapers. But the digital offerings it’s been developing over the last two decades also continue to break new ground – not only journalistically, but technologically. As The Washington […]

In part 1 of this blog post, we identified 17 AWS partners showcasing products on the AWS stand (5.C80) at the annual IBC conference and exhibition at the RAI Convention Centre in Amsterdam 13-17 September. In this post, we present the breadth and depth of AWS partner solutions to see across the show floor that […]

More than 60 members of the AWS Partner Network (APN) will demonstrate the innovation, breadth, and depth of media solutions that work with AWS services at the annual IBC conference and exhibition. The show takes place at the RAI Convention Centre in Amsterdam, 13-17 September 2019. AWS will host more than a dozen APN partner […]

MovieLabs and its member studios (Paramount Pictures, Sony Pictures Entertainment, Universal Studios, Walt Disney Pictures and Television and Warner Bros. Entertainment) have published a white paper laying out a vision for the future of media creation technology some 10 years into the future. From the executive summery: Within this document, MovieLabs and its member studios have […]

Guest authored by: Unified Streaming The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. By combining Unified Streaming’s Unified Origin for Live with AWS Elemental MediaTailor for server-side ad insertion, you can do DAI (Dynamic Ad Insertion) for […]

Want an in-depth look at how the most innovative media companies are solving tough problems? Click here to check out all M&E-related This is My Architecture videos From advertising and streaming analytics, to rendering in the cloud, to broadcast playout, and everything in between, hear from AWS M&E subject matter experts and customers about how […]

This article originally appeared in FEED Magazine, Issue 13. The most powerful thing in Hollywood isn’t technology or talent. It’s payroll. “I know there’s a joke that there are no rocket scientists in Hollywood, but one of our co-founders was, in fact, a NASA rocket scientist,” says Ron Cogan, VP of Communications at industry payroll giant […]

In this tutorial posted on GitHub, we show you how to insert SCTE markers using AWS Elemental MediaLive’s Python SDK and then insert ads into your live video stream using AWS Elemental MediaTailor. To get started, you will spin up a MediaLive and AWS Elemental MediaPackage channel using the AWS Media Services simple live workflow […]

This article originally appeared in FEED Magazine, Issue 13. Professional sports take top spot in US television viewing, but university level sports has an avid following that –given fierce university loyalties – can eclipse the pros. The Pacific-12 Conference, or Pac-12, is the university sports organization covering the western US, a region that contains some of […]