AWS for M&E Blog

Category: Top Posts

Building a Digital Athlete: Using AI to rewrite the playbook on NFL player safety

Just as National Football League (NFL) players train and practice to constantly improve, the NFL continually seeks new ways to make the game safer for its players, and more exciting for fans. A key element of this effort is development of the Digital Athlete, a joint effort between the NFL and Amazon Web Services (AWS) […]

Create super resolution for legacy media content at scale with generative AI and AWS

Introduction Today, media and entertainment companies own a large number of legacy media content that was created in low or standard resolutions before high-resolution technology was available—for instance, movies, television shows, music videos, and sports highlight clips. Given today’s advancements in display technology, it’s common for audiences to demand video content to be delivered in […]

RED Camera Cloud Upload to AWS

Overview In early 2023, RED Digital Cinema introduced Cloud Upload, the ability to upload directly to Amazon Simple Storage Service (Amazon S3) from its cinematic cameras (RED Raptor and RED Komodo series). This integration allows filmmakers on-set to record clips and immediately upload that content to Amazon Web Services (AWS) without the need to remove […]

Bardel Entertainment commits to expansion with AWS

Fans of popular animated series and features have likely seen the handiwork of Bardel Entertainment. Headquartered in Vancouver, BC, the 2D, 3D, and hybrid animation studio has worked with industry leaders, including Netflix, Disney+, HBO, Nickelodeon, Cartoon Network, DreamWorks, and Warner Brothers to create imaginative primetime programming for all ages as well as content for […]

How FOX teamed up with AWS for AI-powered highlights

Groundbreaking Recap Feature, Catch Up With Highlights, Built with Amazon Media Replay Engine (MRE) With the digitization and continued advancement of broadcast delivery technology, sports fans have come to expect a dynamic viewing experience. Whether streaming a game live or recording to view on-demand, audiences are increasingly looking for standout elements in the coverage of […]

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Snap’s Camera Kit streamlines the development process for creating AR enhanced live streaming experiences through an Amazon IVS integration

A new Amazon IVS integration makes it possible to enhance live streaming experiences with Snap AR Augmented reality (AR) is transforming modern communication, with over 250 million Snapchatters using augmented reality to communicate with their friends every day on average. Even more telling, around 75 percent of the global population and nearly all smartphone users […]

Snap Lens applied using the Amazon IVS Broadcast SDK for Web

Unlocking creator expressions to enhance live streaming experiences with Amazon IVS and Snap’s Camera Kit AR SDK

This blog post was co-authored by Ankit Baphna (Partner Engineer), Arash Pessian (Partner Engineer), Brooke DeWitt (Senior Product Strategy & Product Marketing Manager), and Michael Mase (Partner Engineer) at Snap. Introduction Live streaming has revolutionized the way we connect, share, and consume content. From gaming to shopping, fitness to education, live stream creators have become […]

How serverless services help M&E companies gain a strategic advantage in a competitive market

The media and entertainment (M&E) industry has evolved with the digitization of content, proliferation of platforms, changes in the way media is consumed, emergence of user generated content, and globalization. These changes are fueled by and fuel consumer behavior and expectations. Those who were once happy to just record a live telecast of a show […]

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IMT builds a modern infrastructure for the Seattle Kraken in time for game day

When the National Hockey League (NHL) announced its expansion into Seattle, local hockey fans were excited to get the chance to root for their first home team. The newly formed Seattle Kraken (Kraken) knew they had a unique chance to build a foundation for decades of fan engagement as they prepared for the 2021­–2022 season. […]

AWS for Media & Entertainment – Helping customers reinvent the industry with purpose-built services, solutions, and partners

Media and entertainment customers face industry-wide transformation, with companies reinventing how they create content, optimize media supply chains, and compete for audience attention across streaming, broadcast, and direct-to-consumer platforms. Industry leaders such as Netflix, FORMULA 1, Discovery, and Disney use the cloud to pioneer new ways to entertain—launching new streaming services, expanding their content catalogs, […]