Category: Generative AI

In an era of advanced analytics, fans of professional sports expect more than subjective commentary as part of the viewing experience. They seek data-driven insights, which is where company IMG ARENA (IMGA) excels. Harnessing the power of official sports data to deliver fan-centric experiences, IMGA has helped rights holders, the media, and betting industries offer […]

With the announcement of the AWS for M&E Monetization solution area, Amazon Web Services (AWS) demonstrates new monetization solutions at IBC 2023 that enable media companies to maximize advertising revenue and drive customer engagement across platforms and channels. Ten AWS and AWS Partners feature solutions spanning the end-to-end media advertising lifecycle on stand 5.C90 at […]