AWS for M&E Blog
Category: Amazon OpenSearch Service
Finding the perfect moment: How Formula 1® uses AWS AI to search archives in seconds
F1 worked with AWS to migrate petabytes of footage from ageing tape robots, in multiple formats and proxy files, into Amazon Simple Storage Service (Amazon S3) alongside the live footage from every new race. That gave the sport one durable home for its heritage: the F1 Video Archive. In April 2026, F1 upgraded the archive with a new Media Archive Discovery system. Working with Amazon Web Services (AWS), the team added Amazon Bedrock in a deliberately narrow role: a layer that reads a request in plain language, works out what it means, looks up any facts it depends on, and turns it into a precise search the archive can retrieve.
Hawk-Eye Innovations Powers Real-Time Sports Data with Flink and Amazon MSK
This blog is co-authored by Brent Evans, Gergely Jahn, Alex Manning, and Marco Lorenzi, from Sony Sports Businesses. The world of professional sports has entered a new era where continuous data streams power every aspect of the game from officiating to fan engagement. The real-time tracking technology of Hawk-Eye Innovations, a Sony-owned company and AWS […]
Introducing: Guidance for audio quality control with TAG Video Systems and AWS
Modern broadcast and streaming operations face unprecedented challenges in maintaining professional-grade audio quality while scaling to meet growing content demands. Traditional hardware-based monitoring solutions struggle to be flexible and cost-effective, as well as meet geographic distribution required for today’s cloud-first media workflows. Audio quality control (QC)—from loudness compliance to real-time stream analysis—has become increasingly complex […]
Reach plc delivers impactful journalism with AI driven Guten powered by AWS
This post is co-authored by Lewis James, Senior Data Scientist at Reach plc and Dan Taffler, Group Director of Data and Analytics at Reach plc. News occurs at breakneck speeds. Publishers need to constantly evaluate and innovate business processes to accelerate the process of publishing—from initiation to publication. Changing this became one publisher’s mission—creating their […]
Introducing: Guidance for a media lake on AWS
Many companies struggle to manage their vast collections of digital media files stored across multiple Amazon Simple Storage Service (Amazon S3) buckets. This scattered storage approach can create significant challenges for organizations. Searching for specific content can be difficult and time-consuming (with organizing files effectively becoming a complex task) making extracting the full value from […]
Nomalab automates ad break detection in media workflows with AWS
The Media and Entertainment industry is undergoing unprecedented transformation, with the volume and complexity of content continuing to grow at a rapid pace. To stay competitive, broadcasters and publishers must find innovative solutions to optimize their media workflows from ingest to delivery. Recognizing this challenge, Nomalab, a leading cloud-based media management platform available on the […]
Sportradar delivers cloud-native OTT on AWS
This blog was co-written by Ing. Philipp Neuhofer MSc., Senior Domain Architect at Sportradar. Operating within the fast-growing over-the-top (OTT) services industry, Sportradar Group AG, a leading global sports technology company, has to keep pace with the industry’s high demands. Since Sportradar’s OTT service launched in 2016, there has seen rapid growth in demand for […]
Reinvent live sports search with generative AI on AWS
Imagine asking your TV, “When’s the next Formula One race?” and instantly getting accurate results. This is the future of live sports search, powered by generative AI. In an era where viewers expect quick and relevant information, traditional search methods often miss the mark, but a revolutionary solution is taking shape. Generative AI is transforming […]
Quality metrics for live streaming video
In the realm of digital streaming, efficient video encoding is critical in achieving optimal performance and cost-effective transmission to end-user devices. However, video encoding introduces the potential for quality loss, leading to a subpar end-user experience. This concern is further exacerbated in the realm of live streaming, where latency is a critical factor, and only […]
Build generative AI conversational search assistant on IMDb dataset using Amazon Bedrock and Amazon OpenSearch Service
This blog demonstrates how to use Large Language Models (LLMs), Amazon Bedrock, and Amazon OpenSearch Service to create a movie recommendations chatbot. The demonstration uses the IMDb and Box Office Mojo Movies/TV/OTT licensable data package, which provides a wide range of entertainment metadata. Many Amazon Web Services (AWS) media and entertainment (M&E) customers license IMDb […]









