AWS Media Blog

Category: Media & Entertainment

Start Building: Make Content Archives Searchable by On-camera Talent, Dialog, Activity, and More With This New Solution from AWS

For news, sports, and other content owners with vast media archives, your content library is only as valuable as it is discoverable and searchable. For example, a sports producer looking to create a highlight reel around a specific player would need to sit through hours of game tape to find the specific moments of that […]

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Transferring Asset Files, Caching, and Storage-to-Render on AWS

INTRODUCTION One of the many goals of Deadline 10 is to ensure that customers can render on AWS as easily as possible. An essential part of moving to a hybrid or fully AWS-based rendering workflow is dealing with transferring asset files to AWS, and downloading resulting renders from AWS. Fortunately, customers can accomplish this job […]

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Enabling CMAF for Video Processing and Delivery

The benefits of using HEVC / H.265 for video content, with its quality improvements and compression efficiency gains compared to AVC / H.264, are well understood. At its 2017 Worldwide Developers Conference, Apple announced that its desktop, mobile platforms and all future hardware will support HEVC content. Apple had already revealed in 2016 the addition […]

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VidMob combines computer vision and language AI services for data-driven creative asset production

Learn how VidMob is taking machine learning to ad viewing and engagement data in order to improve content creation: VidMob is a social video creation platform that marketers of all sizes can use to develop personalized advertising communications at scale. VidMob uses machine learning (ML) to power its SaaS application. This application uses metadata extraction […]

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How to Compete with Broadcast Latency Using Current Adaptive Bitrate Technologies: Part 3

Part 3: Recommended Optimizations for Video Players In previous installments of this blogs series, we looked at the possible optimizations that can be applied to encoding, packaging and CDN delivery steps in the video workflow. We now look at the most crucial area of latency improvement – the parameters of the video player. Even if […]

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Build Your Own VAST 3.0 Response XML to Test With AWS Elemental MediaTailor

In a previous blog, AWS Elemental MediaTailor Supported Video Ad Serving Protocols, we talked about the various video ad protocols that AWS Elemental MediaTailor supports. In this post, we will focus on one of those protocols, namely VAST, and show how you can build a simple VAST response XML which you can use in lieu […]

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Rendering with AWS Portal in Thinkbox Deadline

INTRODUCTION The new AWS Portal feature in Deadline 10 supports many content creation applications, including Autodesk Maya and Autodesk Arnold. This feature allows you to use the distributed computing power of Amazon EC2 Spot Instances to optimize your Maya/Arnold workflow, and in this post, we will outline the necessary steps required to render with Maya/Arnold […]

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AWS Elemental MediaTailor Supported Video Ad Serving Protocols

AWS Elemental MediaTailor is one of five AWS Media Services that launched during re:Invent 2017 and currently supports HTTP Live Streaming (HLS). It is a content personalization and monetization service that allows customers to implement stitched server-side ad insertion for streaming video while maintaining high quality of service. It uses dynamic transcoding to reduce storage requirements […]

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Hulu’s Use of Messaging for Real-time User Engagement (AWS on Twitch)

In this episode of Tim Bray & Friends, AWS Pinpoint Sr. Product Manager Georgie Mathews walks through the features and use cases of Pinpoint, a messaging service empowering marketers to send targeted messages to specific customers and segments through a simple console.  He then dives deep into why and how Amazon Music and Hulu are using Pinpoint to […]

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