Direct-to-Consumer & Streaming

Supporting the world’s leading direct-to-consumer and streaming platforms with more purpose-built capabilities than any cloud

AWS offers the most purpose-built services for direct-to-consumer (D2C) & streaming

AWS helps industry leaders like Netflix, HBO Max, Peacock, Discovery+, HULU, and Prime Video reliably deliver, monetize, and support live and on-demand media over the internet, and bring unparalleled experiences to screens everywhere. AWS has more than 15 years of media and entertainment experience, with AWS Elemental continuing to lead the industry with services such as AWS Elemental MediaLive, a broadcast-grade live video processing service, and AWS Elemental MediaConvert, a file-based video transcoding service with broadcast-grade features. More than 60 AWS Partners offer tools to support D2C and streaming workloads.

Introduction to AWS Media Services (1:17)


Move faster with purpose-built services, solutions, and partners

With more purpose-built services and solutions for streaming than any other cloud, customers can move faster in developing, launching, and expanding investments in consumer and streaming experiences for high-quality live sports, news, on-demand, and personalized content. And, with more partners supporting D2C workloads than any other cloud, customers can deploy ready-made solutions running on AWS to accelerate time to value.

15+ years of experience in video technology and streaming

AWS has more than 15 years of industry experience supporting the top streaming platforms. AWS offers technology and engineering innovations in video quality and transcoding speed, with Quality-Defined Variable Bitrate (QVBR), which enables customers to save on distribution and increase video quality for viewers, and Accelerated Transcoding for MediaConvert, which increases the processing speed of file-based video encoding jobs by up to 25 times.

Unmatched global network optimized for content delivery

Deliver massive video-on-demand catalogs or live stream your content to millions of viewers using the largest global infrastructure footprint of any cloud provider and Amazon CloudFront, a Content Delivery Network (CDN) that has been highly optimized for media and entertainment  workloads. No matter where your audience is, reach them globally through 450+ points of presence, a private network backbone, and software that’s been tuned and optimized over the last decade.

Direct-to-Consumer & Streaming solutions and services

Custom-built solutions

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Live Streaming on AWS

Two over-the-top (OTT) live video streaming solutions to cost-effectively encode, package, and deliver media content to a global audience.

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Video on Demand on AWS

Two media solutions to cost-effectively ingest, transcode, and deliver video-on-demand (VOD) content using AWS.

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Guidance for Channel Assembly Media Ingest Automation on AWS

This Guidance demonstrates how to prepare mezzanine video files and make them available for scheduling using the Channel Assembly capability of AWS Elemental MediaTailor.

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AWS services

Customer stories

Peacock logo

Peacock Achieves a Fast and Flawless Launch Using AWS Solutions

The streaming service Peacock—launched in July 2020 by Comcast Corporation —arrived in an era of heightened consumer demand for video streaming services. Comcast has continued to build incredible technology and entertainment services that connect millions of people to the moments and experiences that matter most.

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NHL goes all in on UHD with help from AWS - ice hockey
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NHL goes all in on UHD with help from AWS

Fans can now get a clearer, real-time view of what’s happening on the ice through the NHL’s new UHD-enhanced video production pipeline.

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Kiswe Hosts the World’s Largest Paid Online Concert on AWS - K-Pop band
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Kiswe hosts the world’s largest paid online concert on AWS

Using a suite of AWS services, including Amazon CloudFront, Kiswe set a Guiness World Record for the largest live streaming ticketed concert with over 750,000 viewers.

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Netflix is the world’s leading internet television network - Netflix mug
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Netflix relies on AWS to help it innovate with speed

Learn how Netflix uses AWS to power its business and deliver award-winning entertainment to more than 100 million members.

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AWS Partners for D2C & Streaming

Discover purpose-built media and entertainment solutions and services from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building solutions on AWS.

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“Combining Accedo Orchestra and AWS Media Services enables customers to quickly launch and evolve their own video management platform handling live and VOD content, to be easily connected to an existing OTT ecosystem.”

- Bleuenn Le Goffic, VP Strategy and Business Development, Accedo

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“For media companies focused on launching and rapidly growing direct-to-consumer (D2C) services, time to market is critical. Working with AWS helps us enable flexible and agile monetization in weeks, not months.”

- Vijay Sajja, Founder and CEO, Evergent Technologies, Inc

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“AWS brings powerful capabilities to the Nomad platform that allow our users to focus on the content itself rather than the management of the content, creating cost savings and unlocking new monetization capabilities.”

- Adam Miller, President, Nomad

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Irdeto logo

Irdeto is a world leader in media protection, multi-screen and revenue assurance solutions for pay TV operators, OTT service providers and content owners.

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Mux logo

Mux is a software company that develops infrastructure and monitoring tools for developers and publishers of online video.

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SOUTHWORKS is the remote dev firm AWS customers turn to for their most complex, high-profile projects.

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Consulting partners

AWS Consulting Partners help customers build customized solutions to meet their unique needs.

AWS Marketplace

Media and entertainment solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.

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Brightcove Video Cloud

Stop worrying about the complexity of delivering across dozens of combinations of devices, formats, and platforms. With Video Cloud you're covered.

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Insys Video Technologies

Insys Video Technologies is one of the fastest-developing video integration companies in Europe, offering comprehensive implementation of OTT projects.

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Kaltura's mission is to power any video experience with a wide array of video solutions deployed globally across thousands of enterprises, media companies, service providers, and educational institutions.

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VisualOn HTML5+ SaaS Player

Easy and risk-free way to play video on the web; includes a free trial of User Experience Monitor real-time analytics.

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See related technical guides, solution briefs, blogs, and much more.

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Transform and innovate with AWS for M&E

Learn how customers are creating content in the cloud, modernizing their broadcast and over-the-top distribution, and increasing customer engagement.

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State of media content distribution

Learn how industry leaders in broadcast and streaming media meet the future of content distribution with AWS to optimize cost, speed innovation, and unlock new business models.

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Designing the streaming video revolution

Learn how AWS created the services, partner community, and reference implementations to help video architects design and customize video workflows for the most demanding applications.

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White paper

Streaming video for live sports

Explore the cloud services that comprise the core of a live sports streaming workflow and learn best practices for setting up a flexible, efficient, scalable sports video offering.

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Get started

Leading companies in media and entertainment are already using AWS. Contact our experts and start your own AWS journey today.

AWS Media Blog

Read the latest AWS for Media & Entertainment news and announcements, customers stories, and how-to guides.
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