AWS for M&E Blog
Experience the future of Media and Entertainment, Sports, and Advertising Technology at AWS re:Invent 2026
The biggest week in cloud and AI is quickly approaching, with the Amazon Web Services (AWS) re:Invent conference set for November 30-December 4, 2026 in Las Vegas, NV. This year, attendees can experience how the cloud and AI are fundamentally transforming workloads in media and entertainment (M&E), advertising technology, sports, and more.
Join more than 60,000 cloud, AI, and infrastructure professionals from around the world for a packed schedule of learning, connection, and exploration. Register to secure your spot, then use the AWS Events mobile app on iOS or Android to explore the full slate of sessions and activities.
Learning from customers and AWS
With nearly 40 sessions across M&E and AdTech, re:Invent 2026 offers a wealth of programming. Content showcases customers including Warner Bros. Discovery, Prime Video, Live Nation, The Trade Desk, Integral Ad Science, Amazon Ads, ScientiaMobile, and more, and includes learning sessions such as chalk talks, workshops, builder’s sessions, lightning talks, and breakout sessions.Attendees can learn new skills, get inspired, and take away best practices for cloud and AI technologies.
For session details, check out the industry-specific Attendee Guides for M&E and Advertising & Marketing Technology.
Turning inspiration into action
Stop by the new Customer Showcase at Caesars Forum in the Summit Ballroom to see how AWS customers are shaping the future of their industries. Featuring PGA Tour, National Football League (NFL), National Basketball Association (NBA), Bundesliga, Formula 1, and Disney, the immersive, hands-on destination highlights real implementations and measurable outcomes. Attendees will learn firsthand how industry leaders solved big problems, and walk away with actionable insights.
Customer Showcase hours are Sunday, November 29 from 12PM-6PM and Monday, November 30 through Thursday, December 3 from 8:30AM-5:30PM.
Experience the AWS for Industries Zone
A dedicated experiential hub located inside the main re:Invent Expo floor at The Venetian, the AWS for Industries Zone highlights groundbreaking developments. Attendees can:
Produce an AI-powered microdrama – In the AWS AI Media Studio, attendees become creators and witness how AWS AI and agentic workflows power the media lifecycle from content creation to distribution. Step onto a virtual film set where AI agents generate scripts, environments, and costumes. Cameras capture the performance, and with the help of AI agents, the microdrama is produced in minutes. Attendees then enrich and transform the microdrama content using the guidance for a Media Lake on AWS and AI agents, enabling the modification of their content including localization, creation of marketing materials, contextual ad personalization, and social media optimization options. Finally, the content is transcoded, distributed via live and on-demand channels, and monetized through personalized ad insertion and audience targeting, all while AI-powered monitoring ensures optimal stream performance.
Built using Amazon Bedrock, Amazon Bedrock AgentCore, Amazon Simple Storage Service (Amazon S3), AWS Elemental services, and Amazon Quick, the experience showcases the magic of AI-enhanced filmmaking, compressing what traditionally takes months into a short interactive experience.
Transform creative inspiration into a business or brand – Use AI agents powered by AgentCore to create your dream products or businesses in minutes at the Visionary Lab, then see your brand come to life as a physical storefront. First revealed at Cannes Lions as Rue Visionnaire, this activation illustrates how AI agents are can transform the end-to-end journey from ideation to the business or product of your dreams. Attendees will walk away with inspiration for implementing agents in their own organizations, including a repeatable architecture for builders.
Special Events
Along with in-depth learning opportunities, re:Invent also hosts several events to connect with industry colleagues:
- Industry and Startup Party – Wednesday, December 2 at 7PM at Area15. Registered AWS re:Invent 2026 attendees can RSVP in their re:Invent portal.
- AWS re:play – The official end-of-event party, join us at Allegiant Field on Thursday, December 3 starting at 8PM for music, games, food, and lots of fun. Registered attendees can RSVP in their re:Invent portal.
Between sessions and after hours, AWS is also hosting an array of uniquely re:Invent experiences, including a three-hole mini golf course at the Byte Club. From a Sunday hackathon to Tuesday trivia and game night, a Wednesday fun run, and dedicated nights for “Dungeons and Dragons,” and “Magic: The Gathering,” re:Invent extracurriculars provide opportunities for the AWS global community to connect and swap stories with peers. Save room in your luggage for speciality SWAG, and brave attendees can even score a tattoo (permanent or temporary).
Connect with AWS
Get in touch with an AWS expert to explore how the cloud and AI can enhance media workflows. See you in Las Vegas!
re:Invent resources