AWS Media Blog

Category: Thought Leadership

Watch now: Accelerating next-generation direct-to-consumer experiences featuring NBCUniversal

To captivate audiences, media enterprises have to remain nimble in the face of change to deliver innovative experiences that leverage their unique content libraries and technology assets. In this session, learn how NBCUniversal worked with AWS to design, implement, operate, and accelerate the launch of its successful Peacock streaming service. Learn more about OTT on […]

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Watch now: Empowering users with natural language search featuring Dow Jones

Content creators face the ever-increasing challenge of cataloging content in a way that is easily accessible by users. Providing content relevant to a user’s search from vast archives of content requires a system that automatically provides the best match from the most relevant content. Using the Amazon Kendra machine learning service, the Wall Street Journal […]

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Watch now: Innovate, enhance, and secure OTT and B2B video delivery featuring PBS

The world of content contribution and distribution is changing, and AWS is helping people solve the latest challenges. Whether the use case is one-to-many or many-to-one, AWS provides solutions custom built for media content. This session explores two use cases, one highlighting multisite contribution feeding centralized distribution and another focused on highly secure centralized contribution […]

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2020 AWS Media Services recap: a year of innovation

2020 was the year everything went virtual. AWS responded to the changes in our world, addressing the needs of media customers during unprecedented times. AWS Media Services continued to enable customer innovation by adding features to existing services and released new ones. Let’s reflect: In April, AWS introduced the AWS Elemental Link device. Link is […]

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2020 Technology and Engineering Emmy® Awards Recognize AWS as Video Streaming Skyrockets

Amidst the chaos of 2020, millions more people sought their news, information, sports, and entertainment via online video. This was evidenced by on-demand subscriptions up a record-setting 39% to 770 million viewers around the world. Overall video streaming increased in all regions, with Conviva reporting that time spent streaming in the fourth quarter of 2020 […]

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Virtual workstations on AWS: Discussing the next must-have studio essential

A recap of a virtual panel, moderated by postPerspective In alignment with virtual SIGGRAPH 2020, AWS hosted a five-webcasts series offering tips on best practices and production-proven insights from creative studios and technology partners. Each presentation delved into the power of the cloud for visual effects and animation workflows. Untold Studios, revealed its origin story […]

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How cloud-based video pipelines are inspiring new innovation in broadcast workflows

Consumer viewing habits and media business models have shifted in recent years as smart phone technology and connectivity have advanced and over-the-top (OTT) services have proliferated. To keep pace with an ever-growing demand for content and adapt to rapid changes in viewer behavior, media companies are tapping into the cloud to reinvent the media pipeline, […]

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Media & Entertainment in focus for AWS Architecture Monthly

AWS gives Media & Entertainment customers an agile architecture, so they can build, test and deploy new video services quickly, create new content faster and more efficiently, and enhance media workflows with machine learning tools, monetization methods, and more. Every month, AWS Architecture Monthly magazine curates top technical content and expert insights around a single […]

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Sample video frame extracted from Big Buck Bunny. Pixels tend to be surrounded by other pixels of similar color - for example, in the sky, blue pixels are surrounded by other blue pixels, and white pixels are surrounded by other white pixels in the cloud. Encoders exploit this property to compress images using spatial compression.

Back to basics: GOPs explained

Sometimes in their daily lives, video engineers forget that not everybody understands the alphabet-soup of three letter acronyms (TLAs) that get used regularly in our industry. In this Back to Basics series of blog posts, I revisit core and fundamental concepts in video compression and delivery and attempt to explain them in accessible, easy to […]

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Illustration of a desktop computer holding its own mouse and keyboard. Illustration titled "Give VPN a chance"

Thinking outside the office: Nature’s catalyst for innovation

Authored by Andy Shenkler, Chief Product & Technology Officer, Deluxe. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Illustration by Cecilia Betsill.  On March 11, 2011, a 9.1-magnitude undersea earthquake strikes off the coast of Japan at 2:46 p.m. […]

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