AWS for M&E Blog

Watch now: M&E sessions from AWS re:Invent 2021

Videos and presentation materials from re:Invent 2021 are now available on demand. Check out this re:Invent playlist for the Media & Entertainment breakout sessions. Details about each presentation, links to session recordings and slides, and pointers to related customer stories are available in this blog post. Read on!

Transform and innovate with AWS for media and entertainment

Jason Lenhart–VP of DTC Eng & Op, WarnerMedia DTC and Eric Iversen–CTO for M&E, AWS discuss how WarnerMedia successfully developed and launched HBO Max during the pandemic—from shifting to a global workforce, to integrating several pre-existing HBO platforms together. Learn how AWS for media and entertainment simplifies using the cloud to build, deploy, and reinvent workloads, making it easier to select the right tools and partners for your highest-priority workloads, accelerate production launches, and see faster time-to-value.

View the slides from this session here.

Learn more about how Warner Media used AWS to launch HBO Max in me. Magazine Issue #3.

A new reality for content production

The world of content production in media and entertainment is evolving quickly. Learn how AWS is innovating with new services and by working with partners to help creative customers like Pop Family Entertainment navigate remote work and achieve the scale they require to deliver projects faster than ever before. This session features Gerry Travers—Chief Operating Officer and Producer, Pop Family; Kyle Roche—GM for Immersive Technologies, AWS; Katrina King—Senior Specialist SA M&E, AWS.

View the slides from this session here.

Explore to learn more about how AWS helps studio customers reduce operational burdens so they can spend more time creating with the most comprehensive set of cloud capabilities for content production.

Transforming broadcast production, playout, and fan experiences

Watch this session to hear about Discovery’s broadcast transformation journey on AWS. From an Emmy award winning supply chain, to the playout of channels worldwide, learn how Discovery achieved 61% cost savings by modernizing their infrastructure. Learn about Eurosport’s next generation audience experiences enhanced by AWS Data Sciences. CBS Sports Digital discusses the ongoing evolution of its Live Sports Production journey, including some challenges and solutions as they mature their Live Production workloads on AWS with the help of large ISV solutions. Featuring François Ribeiro—SVP, Discovery Sports; Dave Duvall—Chief Information Officer, Discovery; Rasha Ahmed—Director, Global Technology Strategy and Analysis, Discovery; Steph Lone—SVP, Engineering, CBS Sports Digital; Jamie Duemo—Principal BD Manager—M&E Broadcast, AWS.

View the slides from this session here.

Read more about Discovery’s migration journey here.

While the Chalk Talks and Workshop from the M&E Track aren’t available on-demand, you can access the presentation content by following the links provided under each session description.

Build an interactive live streaming platform (Workshop)

In this workshop, participants created engaging live experiences by building a fictional streaming platform that connects and entertains fans anywhere using AWS Amplify, AWS AppSync, and Amazon Interactive Video Service (Amazon IVS).

View the slides from this session here.

AWS offers the most purpose-built services for direct-to-consumer (D2C) and streaming to help companies reliably deliver live and on-demand media over the internet, and bring unparalleled experiences to screens everywhere. Explore to learn more.

Monetize your videos with free ad-supported streaming TV (Chalk Talk)

Free ad-supported television (FAST) is rapidly gaining traction with consumers and, in some cases, is used as a remedy for subscription overload. When delivered with scalable AWS services, FAST provides an opportunity to deliver more value with targeted ads and predictable costs. This session taught attendees how to build and monetize a 24/7 FAST channel from video-on-demand catalogs and create engaging experiences by incorporating live video production and inserting targeted ads for your audiences.

View the slides from this session here.

Explore to learn how AWS offers the most purpose-built services for direct-to-consumer (D2C) and streaming to help companies reliably monetize and support live and on-demand media over the internet.

Build metadata-rich media libraries with machine learning (Chalk Talk)

This session covered how to generate and make searchable, detailed metadata for large content catalogs (such as images, video and audio files, and documents) using computer vision, speech to text, and natural language processing. It also detailed common challenges when integrating this data into different systems and discusses the use cases for accurate content metadata, such as moderation, localization, editing, search, and ad optimization.

View the slides from this session here.

AWS offers the broadest set of capabilities for data lakes, analytics, and machine learning. Explore to learn more.

Live, from the cloud: It’s production on AWS (Chalk Talk)

Broadcasters around the world are moving live video production to the cloud. Using a combination of partner solutions and AWS services, users are optimizing the operating costs of production, testing new business models, and centralizing and automating operations. In this session, attendees learned about different approaches and technologies that AWS customers and partners are using for live production in the cloud, such as the open-source AWS CDI SDK, Network Device Interface (NDI), Secure Reliable Transport (SRT), and more.

View the slides from this session here.

AWS helps customers run low-latency broadcast workloads with the most agility, elasticity, scalability, and reliability of any cloud. Explore to learn more.

Automate video clipping and highlight generation (Chalk Talk)

This session taught attendees how to create personalized sports and news highlights from live video with an ML-powered solution that uses Amazon Rekognition for object detection, Amazon Transcribe for speech to text, and Amazon SageMaker for bespoke ML modeling. Also covered was how to apply ML techniques to automate clips and highlight generation for any genre of content.

View the slides from this session here.

See to learn more about how AWS offers the broadest set of capabilities for data lakes, analytics, and machine learning.

AWS for Media & Entertainment has the most purpose-built capabilities of any cloud to help customers transform content production, media supply chain, broadcast, direct-to-consumer & streaming, and analytics. Explore to learn more.