AWS for M&E Blog

Rithika Kancharla

Author: Rithika Kancharla

Rithika Kancharla is a Product Marketing Manager for Serverless at Amazon Web Services.

How serverless services help M&E companies gain a strategic advantage in a competitive market

The media and entertainment (M&E) industry has evolved with the digitization of content, proliferation of platforms, changes in the way media is consumed, emergence of user generated content, and globalization. These changes are fueled by and fuel consumer behavior and expectations. Those who were once happy to just record a live telecast of a show […]