AWS for M&E Blog

Tag: viewer retention

NBCUniversal International’s reality on-demand OTT platform hayu adds personalization and data analysis with AWS

Thanks to hayu – a unique multichannel OTT video service that’s dedicated to reality TV programming – international viewers have access to new episodes of their favorite programs on the same day as their US broadcast. First launched in the UK, Ireland, and Australia in 2016, the hayu service is now available in 27 countries […]