The AWS Cannes Lions 2024 attendee guide

The Cannes Lions International Festival of Creativity brings together thousands of advertising, marketing, and media and entertainment (M&E) professionals from around the world. This year, the event kicks off on June 17. Amazon returns to Cannes Lions with a new look for the Amazon Port: “A’Maison: The House of Amazon”, which draws inspiration from the iconic fashion houses of France.

As an attendee, navigating the extensive festival agenda can be daunting. That’s why the AWS has curated a comprehensive attendee guide to help you make the most of Cannes Lions 2024.

Highlights

Generative AI takes center stage
As the world’s leading brands and creative minds converge at Cannes Lions, the importance of generative AI in driving innovation, efficiency, and personalization across industries takes center stage. Generative AI promises to revolutionize the advertising, marketing, and M&E industries. From interactive experiences at the Amazon Port that leverage AWS generative AI capabilities, to panels with subject matter experts that showcase how customers innovate across advertising, marketing, media, and entertainment, AWS is at the forefront of this transformative technology.

Visit the AWS generative AI PORTrait painter
The Amazon Port will feature a fun, immersive and individualized experience for attendees that aligns with the festival theme of culture and innovation. Attendees can step into our French art studio to have their portrait “painted” using technology built with AWS generative AI capabilities, and walk away with a customized postcard to mail home for friends and family.

AWS curated session guide

Monday, June 17

Cracking the Code to Generative AI in Ads (2-2:30pm CEST, Amazon Port) Explore how generative AI is pushing creative boundaries and unlocking new ways to engage audiences at scale, and get an up-close look at the first-ever generative AI-inspired trophy, which was awarded to the winners of the Formula 1 AWS Grand Prix Du Canada 2024 in Montreal.

The Attention Economy: How Sports, Media, and Creators are Holding Attention (10:30-11:00 am CEST)
Discover how companies use data-driven insights and captivate audiences through immersive experiences. Gain a competitive edge by learning how to command attention in an era where consumer focus is the scarcest resource.

The Reinvention of Media & Entertainment (4:30-5pm CEST, PwC Yacht) Get insights into the evolving media landscape, including new revenue models, shifting consumer behavior, and the impact of emerging technologies.

Power of the Pack Live: Powering Up Safety in Your Workplace (5-5:30pm CEST, Equality Lounge) Join a panel of female leaders for a candid discussion on creating safe and inclusive workplaces.

Industry Disruptors: How AI is Transforming the Business of Advertising (6-7pm CEST, Les Monks Café) Learn how AI is disrupting advertising, from idea generation to personalized customer experiences, through real-world use cases.

Tuesday, June 18

The Work Behind Making Live Work for Advertisers (10:40-11am CEST, FreeWheel Beach) Discover how technology keeps pace with the growing demand for reliable, real-time advertising solutions in live streaming.

How to Win at AI (12:30-1pm CEST, LBB & Friends Beach) Gain insights into the strategies and investments major players are making in AI for advertising.

The Future of Ad Tech: AI-Powered Platforms for Seamless Campaign Execution (3-4pm CEST, Le Rooftop) Explore how AI-powered platforms streamline campaign execution, from ideation to analysis.

Shaping the Future of Generative AI: How Women are Leading the Way (3:30-4pm CEST, Equality Lounge) Hear from visionary women leaders who leverage AI to foster diverse and inclusive teams.

The Publishers Perspective (3:30-4:15pm CEST, Luxotel Hotel) A panel of publishers shares perspectives on challenges in a post-cookie era.

Wednesday, June 19

Revolutionizing Content at Scale: Generative AI with Adobe and AWS (11-11:30am CEST, IPG Common Ground) Learn how IPG, Adobe, AWS, and others produce creative and digital marketing capabilities fueled by generative AI.

The New Sports Fan: How Brands Can Reach Today’s Sports Audiences (12:30-1pm CEST, Infillion Café) Gain insights into the evolving landscape of sports and how brands can reach diverse audiences through new mediums and integrations.

STEMinists: Women at the Center of Shaping the Future (1-1:30pm CEST, Equality Lounge) Join STEM leaders to discuss steps for hiring and supporting more women in STEM roles.

Don’t miss out on these insightful sessions and unique experiences at Cannes Lions 2024. AWS is empowering brands and creators to unlock new possibilities, drive innovation, and deliver personalized experiences at scale.

Register now with “General admission – AWS”, and code “HouseofAmazonAWS for the daily events at the Amazon Port, and be sure to visit the AWS generative AI portrait experience for a one-of-a-kind memento from the festival. We look forward to connecting with you in Cannes!