AWS for M&E Blog

Webcast on-demand: Linear channel 101 for ‘Digital First’ media companies


From APN Partner Amagi:

Check out this webcast to understand why Digital First media companies should launch linear channels, and how cloud playout can help.


  • Baskar Subramanian, co-founder, Amagi
  • Mark Stephens, Global Partner Segment Leader M&E, AWS

Key topics covered:

  • Changing content consumption preferences and linear OTT market growth
  • Various paths to capture linear broadcast audience – vMVPDS, Ad-supported linear OTT, D2C streaming, among others
  • How cloud can help create a sustainable distribution and revenue model
  • Key technological considerations when delivering to vMVPD platforms
  • Case-study examples of digital-first companies who have successfully launched linear channels
Hector Leano

Hector Leano

Héctor Leaño is the Global Marketing Lead for AWS Media & Entertainment practice.