AWS Media Blog

Hector Leano

Author: Hector Leano

Héctor Leaño is the Global Marketing Lead for AWS Media & Entertainment practice.

Your Call Football delivers real time, interactive sports experience with Mission and AWS

Your Call Football offers a wholly unique football experience where fans get to call plays in real time, then see them run on the field by real players. Given the inherent nature of the application, Your Call Football needed an infrastructure that could handle bursts of traffic from 100,000 concurrent users during the three hours each […]

Read More

In the News: Fox Sports Uses AWS S3 to Enable Remote Production for FIFA Women’s World Cup

From Sports Video Group News, read how Fox Sports is using AWS along with APN partners to power their coverage of the 2019 FIFA Women’s World Cup in Paris. With Amazon S3 at the core, Fox Sports’ Paris-based studio-show works on the live production in conjunction with operations, graphics, and playout based out of Los […]

Read More

In the News: Hotstar Sets New Global Record for Live Viewership

Indian streaming giant Hotstar broke the global record for simultaneous streaming viewers this past weekend with 18.6 million users watching the finals of the Indian Premier League cricket tournament. Read TechCrunch’s coverage here. To learn more about AWS services used for Hotstar’s streaming architecture, check out: Saving Millions : Leveraging EC2 Spots at Scale by Gaurav […]

Read More

[Updated May 17] Registration Open for the AWS M&E Symposium in Los Angeles – June 18

Registration is now open for AWS’s biggest Media & Entertainment event of the year – the AWS M&E Symposium in Los Angeles – held at the Skirball Center in LA on June 18. AWS customers, including Netflix, the NFL, CBS, and Hallmark, will walk through some bleeding-edge use cases including integration of artificial intelligence and […]

Read More

In the News: Boston Celtics Migrate to AWS with Mission

Recognizing that a growing technology footprint built on physical on-prem servers would lead to future management challenges – and seeking to simplify access for a disperse userbase of coaches and other personnel that needed data quickly – the Boston Celtics sought cloud services specialists to drive a substantial cloud transformation. They enlisted Mission to lead […]

Read More

Case Study: Korean Broadcasting System (KBS) and Surge Streaming

In 2016, KBS experienced traffic overflow that could not be handled every time a popular event occurred, like the earthquake in Gyeongju, the Olympic Games, the World Cup, and the big-hit drama Descendants of the Sun. Although IT resources were acquired and managed during each of these events, KBS needed an infrastructure that could flexibly scale […]

Read More

Extracting Value From Video Archives Using AI: Videofashion Case Study

For M&E companies with large content archives, the principal challenge is surfacing the most relevant content for use by producers or licensors. Taking it further, some customers such as sports leagues (that have access to decades’ worth of content) want to make their content archives available to their fanbase via an API so that the […]

Read More

This Is My Architecture: Advertising Analytics at Scale for Live Events Featuring Amazon Prime Video

In this episode of This Is My Architecture, Prime Video shows how they provide customized advertising at scale, and provides reporting/analytics on ad delivery. You’ll learn how Amazon Prime Video handles advertising for Thursday Night Football and other live events, providing analytics on ad delivery using AWS Elemental MediaTailor, AWS Lambda, Amazon Kinesis Data Streams, […]

Read More

[Updated May 6] Presentations from the AWS M&E NYC Symposium on March 20, 2019

If you missed our M&E Cloud Symposium on March 20, 2019, session recordings and presentation decks are now available for viewing and download. Executive Track State of Media and What’s New From AWS Hear the AWS perspective on the fast-changing media industry. What trends are we hearing from customers and consumers around the world? What […]

Read More