In the news: ProSiebenSat.1 selects AWS as primary cloud provider
ProSiebenSat.1 Media SE, Europe’s leading satellite and cable broadcaster, operating television channels, digital VoD platforms and e-commerce brands, has selected AWS as its primary cloud provider. ProSiebenSat.1 is working closely with AWS to adopt cloud services within all parts of its broadcast and digital media businesses, production companies, and e-commerce platforms. With AWS, ProSiebenSat.1 is improving the time to market of new applications, and introducing advanced analytics and machine learning (ML) technologies across its organization, which is transforming the viewing experience for 45 million households across Germany, Austria, and Switzerland.
“ProSiebenSat.1 is a leading European entertainment conglomerate with a strong commerce business and we continue to drive the ongoing transformation of the Group into a technology-and data-led company with an emphasis on growing our digital and diversified future. AWS is a key strategic partner who has consistently driven cloud adoption for over a decade and is still setting the pace on what cloud services can do for media businesses. By moving more of our business to AWS and incorporating AWS’s ML services, we are able to enhance our agile software development practices and derive even more value from our large consumer data platforms.”
Nick Thexton, Chief Technology Officer of ProSiebenSat.1