AWS Messaging Blog
Author: Osman Duman
Osman is the Worldwide GenAI Go-to-Market Leader for AWS Communication Developer Services. With over thirty years of experience as an Information and Communication Technologies executive, he is passionate about getting involved in advanced technologies that disrupt the norm. In his free time, Osman enjoys performing and writing music, playing and travelling with his soccer team.
Building AI-powered customer experiences using a modern communications hub
Organizations face integration challenges while adding Generative AI (GenAI) -powered Agentic AI and hyper-personalization capabilities to engage with customers through dynamic and personal experiences. They require scalable and reusable architectures to integrate knowledge bases, business logic, and customer communications without a complete system overhaul, amid disparate engagement solutions they currently operate. A Modern Communications Hub, loosely coupled with core Generative AI services, will establish a composable foundation to build communication-channel-agnostic customer experiences on. Start experimenting with AI-powered customer experience innovations with a quick proof-of-concept that won’t interfere with your present customer engagement setup.