AWS Messaging Blog
Author: Heidi Elmore, Senior Product Marketing Manager
Heidi Elmore is a serial technologist passionate about enterprise communications industry. She has launched UCaaS, CPaaS, and CCaaS products and led teams across multiple functions. When she's not obsessing over enterprise software, she rides and shows dressage horses.
Strategies for list management with Amazon Pinpoint and Amazon Simple Email Service
Managing customer lists is a large part of any outbound customer communication program. From customer acquisition to ongoing engagement, locating the best sources for subscribers and respecting their contact preferences is key to maintaining healthy customer lists. This article will discuss recommendations for list building using Amazon Pinpoint and Amazon Simple Email Service (SES). We […]
New account review process in the AWS Support Center for Amazon SES and Amazon Pinpoint
Note: This post was written by Dustin Taylor, an AWS Technical Program Manager for Amazon Pinpoint. Amazon Simple Email Service (SES) and Amazon Pinpoint have processes and systems in place to help protect AWS customers from issues that could damage their reputations as email senders. These systems alert customers about sending issues as early as […]
Template Personalization using Amazon Pinpoint
Note: This post was written by Ryan Lowe, an AWS Solution Architect and Chelsea Graf, a Senior PM for Amazon Pinpoint. Today’s customer expects a high level of personalization in order to continue engaging with an enterprise. Using curated messaging, rather than a “one-size-fits-all” marketing campaign, an enterprise can lower churn rates, increase customer interaction, […]
Using Short Message Service (SMS) for Mass Communications
Short Message Service (SMS) is a text-based component of the global wireless telephone network. Most consumers use SMS as part of Person-to-Person (P2P) communications in their personal lives, but Application-to-Person (A2P) communications are on the rise. A2P messaging enables an application to send a SMS directly to a customer. In 2019, over 1.2 trillion A2P […]
Retrying Undelivered Voice Messages with Amazon Pinpoint
Note: This post was written by Murat Balkan, an AWS Senior Solutions Architect. Many of our customers use voice notifications to deliver mission-critical and time-sensitive messages to their users. Customers often configure their systems to retry delivery when these voice messages aren’t delivered the first time around. Other customers set up their systems to fall […]
The value of using an Email Service Provider (ESP) for end customer communications
In the world of pervasive consumer chat and messaging applications, email has retained its place as a ubiquitous channel for end customer communications. The Radicati Group reports that email usage will continue to grow from an estimate of 3.9 billion users in 2019 to 4.4 billion in 2023.1 Email is a welcome (and preferred) conduit for […]