AWS Messaging Blog
Author: Hamilton Oliveira
Hamilton Oliveira is a solution architect at AWS with over 20 years' experience in the development, support, and enterprise architecture. Since 2010, he has been working with financial services companies with a mission to help them achieve the benefits resulting from cloud adoption.
Orchestrating and Monitoring Multichannel Messaging with Amazon Pinpoint
The union of marketing and technology (MarTech) has contributed to making communications and customers interactions more dynamic and personalized. In a multichannel environment with increasingly connected customers, it is essential for a MarTech system to orchestrate a digital marketing strategy using customers’ preferred channels in addition to monitoring their effectiveness during these engagements. Companies in […]