AWS Messaging Blog
Author: Zach Barbitta
Event-based campaigns let you automatically send messages to your customer when they perform certain actions
Today, we added a new campaign management feature to Amazon Pinpoint: event-based campaigns. You can now use Amazon Pinpoint to set up campaigns that send messages (such as text messages, push notifications, and emails) to your customers when they take specific actions. For example, you can set up a campaign to send a message when […]
Amazon Pinpoint’s Analytics Suite Now Includes Event Metric Visualizations
Today, we’re enhancing Amazon Pinpoint’s analytics capabilities by giving you the ability to filter event data based on certain attributes and metrics. We’re also adding new analytics features help you visualize event data over time. These new features help you quickly understand how your customers are using your app, and make it easy to keep […]
Amazon Pinpoint Offers Customers a New Console Experience with Richer Segmentation Capabilities to Drive End-User Engagement
Last night, we launched a significant update to the Amazon Pinpoint console. These updates make it easier to start sending campaigns with Amazon Pinpoint. In fact, you can start engaging with your customers in as few as three clicks! This update also includes advanced segmentation capabilities, which enable you to filter based on user, endpoint, […]
Creating an AI-powered marketing solution for sentiment analysis and engagement
Note: Matt Dombrowski, one of our Solutions Architects, wrote this article. He also developed the sample code that you can use to implement this solution. September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. Marketers know that it’s critical to understand the conversations that customers are having about their […]
Practice Makes Perfect: Testing Campaigns Before You Send Them
In an article we posted to Medium in February, we talked about how to determine the best time to engage your customers by using Amazon Pinpoint’s built-in session heat map. The session heat map allows you to find the times that your customers are most likely to use your app. In this post, we continued […]
The End of Google Cloud Messaging, and What it Means for Your Apps
On April 10, 2018, Google announced the deprecation of its Google Cloud Messaging (GCM) platform. Specifically, the GCM server and client APIs are deprecated and will be removed as soon as April 11, 2019. What does this mean for you and your applications that use Amazon Simple Notification Service (Amazon SNS) or Amazon Pinpoint? First, […]