Category: Amazon Pinpoint

As a developer, marketing professional, or someone in the communications space, you’re likely familiar with the importance of SMS messaging in engaging customers and driving valuable interactions. However, you may have also encountered the growing challenge of artificially inflated traffic (AIT), also known as SMS pumping. A new report co-authored by Enea revealed that AIT […]

Amazon Pinpoint customers who use campaigns, journeys, or the SendMesages API to send more than 5,000 marketing email messages per day are considered “bulk senders”. If your organization meets this criteria, you are now subject to new requirements that were recently established by Google, Yahoo and other large ISPs/ESPs. These providers have mandated these requirements […]

In our digital age, communication has evolved far beyond simple SMS, short for Simple Message Service. The rise of multimedia messaging has transformed the way we share information, express ourselves, and stay connected. MMS, short for Multimedia Messaging Service, is a technology that has become an integral part of our daily lives, enabling us to […]

Amazon Pinpoint offers marketers and developers the ability to send SMS to over 240 countries and/or regions around the world; giving users the global reach, scalability, cost effective pricing, and high deliverability that is required to build a successful SMS program. SMS is a flexible communication channel that facilitates different business requirements, including One-Time Password […]

Amazon Pinpoint enables you to send text messages (SMS) to recipients in over 240 regions and countries around the world. Pinpoint supports all types of origination identities including long codes, 10DLC (US only), toll-free (US only), short codes, and sender IDs. NOTE: Certain subtypes of Origination Identities (OIDs), such as Free to End User (FTEU) […]

In the vast landscape of digital communication, reaching your audience effectively is key to building successful customer relationships. Amazon Pinpoint – Amazon Web Services’ (AWS) flexible, user-focused messaging and targeting solution goes beyond mere messaging; it allows businesses to engage customers through email, SMS, push notifications, and more. What sets Amazon Pinpoint apart is its […]

SMS messaging is a great way to stay in touch with your customers and send them timely, relevant messages. However, it’s always required to get their permission before you start sending them texts. This is known as opting in. There are a few different ways to opt-in users to your SMS program. One common method […]

How to Migrate Your SMS Program to Amazon Pinpoint In the fast-paced realm of communication, where every second counts and attention spans are shorter than ever, the choice of channels that you use to deliver your message to your recipients is critical. While we often find ourselves swept away by the allure of flashy social […]

Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]

Introduction Part 2 of 3: From Cohorts to Campaigns Businesses are constantly looking for better ways to engage with customer communities, but it’s hard to do when profile data is limited to user-completed form input or messaging campaign interaction metrics. Neither of these data sources tell a business much about their customer’s interests or preferences […]