Category: Amazon Pinpoint

On December 2, 2024, Amazon Web Services (AWS) re:Invent conference returns to Las Vegas for our 13th year. There will be an abundance of activities for exploring, learning, networking and fun. We will definitely have groundbreaking announcements made during the different keynotes throughout the event that you won’t want to miss. Discover new ideas and […]

In today’s digital landscape, where cyberattacks continue to grow more sophisticated, the need for robust security measures has never been more paramount. One-Time Passwords (OTPs) have long been a crucial component of multi-factor authentication. They provide an additional layer of security to protect user accounts from unauthorized access. The landscape of OTP delivery is evolving […]

SMS, WhatsApp, and email are essential channels for communication, each offering distinct advantages. SMS is known for its high deliverability and broad accessibility, making it a reliable choice for reaching users even without internet access. However, SMS can be costly, and delivery failures may lead to opportunity costs, such as potential lost sales if users […]

Updated 10/31/2024 to include additional Brand Registration steps for “Public Profit” companies What is 10DLC? Ten-Digit Long Code, or more commonly shortened as 10DLC, is intended specifically for sending Application-to-Person (A2P) SMS in the United States only. If you don’t send text messages to recipients in the US, then 10DLC doesn’t apply to you. 10DLC […]

Introduction: AWS End User Messaging enables customers to send SMS messages to recipients located across the globe. If you are planning on rolling out SMS across multiple countries, we recommend reviewing this blog. When you send SMS or MMS messages using AWS End User Messaging SMS, you must use a specific origination identity that supports […]

In today’s digital landscape, businesses heavily rely on SMS and email campaigns to engage with customers and deliver timely, relevant messages. The shift towards digital marketing has increased customer engagement, accelerated delivery, and expanded personalization options. Email and SMS marketing is essential to digital strategies according to 44% of Chief Marketing Officers and they allocate […]

Introduction AWS provides solutions to address industry challenges, enabling customers to address the risk of potentially significant financial and reputational damage. This blog discusses how customers that have adopted Amazon Pinpoint have been able to deliver time-sensitive messages reliably and securely. Specifically, it can mitigate the risk associated with reaching players who have voluntarily self-excluded […]

As a developer, marketing professional, or someone in the communications space, you’re likely familiar with the importance of SMS messaging in engaging customers and driving valuable interactions. However, you may have also encountered the growing challenge of artificially inflated traffic (AIT), also known as SMS pumping. A new report co-authored by Enea revealed that AIT […]

Amazon Pinpoint customers who use campaigns, journeys, or the SendMesages API to send more than 5,000 marketing email messages per day are considered “bulk senders”. If your organization meets this criteria, you are now subject to new requirements that were recently established by Google, Yahoo and other large ISPs/ESPs. These providers have mandated these requirements […]

Note: AWS End User Messaging is the new name for Amazon Pinpoint. Learn more about MMS with AWS End User Messaging here. In our digital age, communication has evolved far beyond simple SMS, short for Simple Message Service. The rise of multimedia messaging has transformed the way we share information, express ourselves, and stay connected. […]