Tag: journeys

The union of marketing and technology (MarTech) has contributed to making communications and customers interactions more dynamic and personalized. In a multichannel environment with increasingly connected customers, it is essential for a MarTech system to orchestrate a digital marketing strategy using customers’ preferred channels in addition to monitoring their effectiveness during these engagements. Companies in […]

Note: This post was written by Zach Barbitta, the Product Lead for Pinpoint Journeys, and Josh Kahn, an AWS Solution Architect. We recently added a new feature called journeys to Amazon Pinpoint. With journeys, you can create fully automated, multi-step customer engagements through an easy to use, drag-and-drop interface. In this post, we’ll provide a […]